Ad Marketing Manager
About The Position
Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on building a marketing and ad strategy that grows Roku's advertising business. As an Ad Marketing Manager, you will partner across multiple industries, such as CPG, Political, QSR and collaborate with Research, Sales, and Product to develop bold narratives and amplify Roku's leadership in the marketplace. This role is ideal for a strategic marketer who thrives on translating data into compelling storylines, building memorable marketing programs, and driving impact where it matters most.
Requirements
- 3+ years of experience in B2B marketing and media, ideally with a focus on marketing to specific industries and verticals
- Strategic, organized thinker who can scale ideas and tell compelling stories backed by data.
- Strong project management skills with the ability to juggle multiple timelines and stakeholders.
- Executive presence and comfort working across Sales, Product, Data, Comms, and Events.
- Exceptional communication and storytelling skills-especially in making the complex feel simple.
- "No job is too big or too small" mentality -- you're a long-term thinker and a short-term doer.
- A solutions-oriented mindset who can easily adapt to ever changing needs.
- College degree or equivalent
Responsibilities
- Strategy & Storytelling: Build ambitious marketing strategies and sales narratives that engage marketers across multiple industries, including Automotive, CPG and Retail
- Thought leadership: Identify thought leadership opportunities and industry moments to spark conversations and position Roku as a leader with bold, big-idea thinking.
- Planning and Events: Lead annual marketing planning and oversee Roku's presence at owned and industry events.
- Sales Partnership: Serve as a trusted partner to Sales and support teams by providing strategic consulting, materials, research, and enablement support
- Campaign Execution: Drive integrated marketing campaigns across LinkedIn, vertical industry outlets, and other channels in collaboration with Content, Growth Marketing, Comms, and Sales.
- Customer Advocacy: Build advocacy by highlighting client success stories through case studies, programs, and best-in-class examples.
Benefits
- Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
- Our comprehensive benefits include global access to mental health and financial wellness support and resources.
- Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
- Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
- It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
1,001-5,000 employees
