Ad Creative Producer (iGaming / Social Casino)

Ruby Labs

2d•Remote

About The Position

Ruby Labs is seeking a high-performance Ad Creative Producer with experience in iGaming, online casinos, sweepstakes, or betting industries. This is a performance marketing role focused on driving CPA, ROAS, and revenue through compelling ad concepts. The producer will generate scroll-stopping ad concepts, lead rapid testing cycles, collaborate with User Acquisition Managers, optimize creatives based on real-time data, and operate within a compliance-sensitive environment. The role reports to the Ad Creative Lead and works closely with the User Acquisition team.

Requirements

3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
Ability to analyze data and extract actionable insights to optimize creative performance.

Responsibilities

Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
Ensure all creatives comply with sweepstakes regulations and ad platform policies.
Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates.
Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems.