Ad Content Editor, Marketing - Lakeland

Publix Super Markets • Lakeland, FL

2d • Hybrid

About The Position

The Ad Content Editor supports Publix’s advertising and price item communication by proofreading and editing all creative materials related to the weekly ad to ensure they align with PPMS product information and pricing, are consistent, and complete. The Ad Production Editor protects Publix’s reputation by ensuring that creative materials are free from errors in pricing and product descriptions, spelling, composition, spacing, punctuation, and typography while also compliant with trademark and ad branding guidelines for Publix and its partners. The Ad Production Editor will be a self-motivated team player capable of proofreading materials in a deadline-driven environment. In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to one day a week. Each business area implements their policy differently and should be discussed during interviews.

Requirements

• Associate's degree in a business administration, graphic design, advertising, journalism, or related field or equivalent experience
• One (1) year as an Ad Production Designer or Bilingual Ad Content Coordinator or equivalent experience and Three (3) years of experience editing or proofreading, preferably within an advertising agency or marketing department
• Knowledge of established creative/design standards for routine price/item print ads
• Knowledge of established price/item print ad development process, which includes thorough knowledge of internal process as well as general knowledge of external processes (ad content, pre-press, printer, etc.)
• Basic knowledge of print production and pre-press processes
• Analytical Skills
• Exceptional Organizational Skills
• Persuasiveness/Negotiation Skills
• Ability to be a team player and proactively listen
• Ability to be detail-oriented, detailed reader
• Proofreading ability
• Excellent verbal, written, interpersonal, and diplomatic communication skills.
• Efficient Time Management Skills
• Ability to work well under pressure
• Interpersonal skills
• Marketing resource management systems
• Digital Asset Management system
• Computer skills including Mac OS, Microsoft Word, Microsoft Excel, and Microsoft PowerPoint
• General knowledge of marketing department workflow processes and project lifecycles
• Strong knowledge of Publix and partner products sold in Publix
• Knowledge of company organizational structure including roles and responsibilities of key associates (contacts)
• Knowledge of company mission and vision
• Knowledge of Publix Promotional Management System (PPMS)

Responsibilities

• Proofreading creative material and ensuring Corporate Purchasing product information and pricing is accurate
• Protecting the Publix reputation.
• Producing the Weekly Ad.
• Ensuring a quality reproduction of all routine price/item print ads during review of printer’s proof.
• Researching missing or inaccurate information and copy in partnership with Corporate Purchasing Ad Support Coordinators and the Ad Content Developers.
• Documenting and maintaining a Publix Ad Content style guide that provides rules and guidelines for price item communications, including punctuation, spelling, grammar rules, nomenclature, and mandatories such as disclaimers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree