Activities and Events Manager

HEI Hotels and Resorts•Braselton, GA

About The Position

The Activities and Events Manager develops, plans, coordinates, and executes recreational activities, resort programming, and special events to enhance guest experiences and support the resort’s brand positioning, guest satisfaction, participation, ancillary revenue, and overall performance. The role oversees daily and seasonal programming, family and adult experiences, themed events, and resort-wide celebrations, working with resort leadership and other departments to align programming with strategic, operational, and financial objectives. The manager leads the activities and events team, oversees budgets and departmental performance, coordinates vendors and event logistics, and ensures that activities are delivered safely and in accordance with service standards and applicable requirements. The role also tracks participation, feedback, revenue, expenses, labor productivity, and other performance indicators, and reports on results and opportunities to resort leadership.

Requirements

Resort experience in a similar role is required.
Three to five years of progressive experience in resort recreation, activities management, event planning, hospitality operations, or a related field.
Prior supervisory or management experience is required.
Experience managing departmental budgets, labor costs, vendor relationships, and event logistics.
Strong leadership, communication, organizational, and interpersonal skills.
Creativity in designing memorable guest experiences and engaging programming.
Strong financial acumen, including budgeting, expense management, and revenue development.
Ability to manage multiple projects, events, and priorities in a fast-paced environment.
Strong problem-solving skills and ability to make sound operational decisions.
Proficiency in Microsoft Office and scheduling, event management, or other relevant software.
Ability to collaborate across departments and with guests, ownership representatives, vendors, and external partners.
Ability to adapt programming and staffing to occupancy, guest demographics, weather, and business needs.
Ability to work a flexible schedule, including evenings, weekends, holidays, and peak resort periods.
Ability to be regularly present in indoor and outdoor recreational and event spaces.
May require extended periods of standing and walking, and occasional lifting, moving, or assisting with event equipment and supplies in accordance with safety guidelines.

Nice To Haves

Bachelor’s degree in Hospitality Management, Recreation Management, Event Management, Business Administration, or a related field; equivalent experience may be considered.
Experience in resort, luxury hospitality, family destination, club, or outdoor recreation settings.

Responsibilities

Develop and implement a calendar of daily, weekly, seasonal, and holiday activities tailored to resort guests and target demographics.
Create and oversee recreational programming for families, children, adults, couples, and groups.
Ensure activities are appropriately staffed, professionally executed, and consistent with resort service standards.
Engage with guests, encourage participation, gather feedback, resolve concerns, and use satisfaction scores, reviews, and participation data to improve programming.
Plan, coordinate, and execute themed weekends, holiday celebrations, poolside events, outdoor entertainment, family activities, wellness programming, and other special experiences.
Coordinate event schedules, entertainment, vendors, equipment, setup, breakdown, staffing, and operational support.
Partner with Sales, Catering, Conference Services, Food & Beverage, and other departments on group programs, corporate retreats, weddings, and special functions when applicable.
Evaluate event engagement and financial results and communicate event plans to relevant departments.
Develop and manage the department’s annual operating budget with resort leadership, monitoring expenses, labor, supplies, and revenue against budget.
Identify opportunities for ancillary revenue through paid activities, classes, excursions, equipment rentals, events, and other guest experiences.
Prepare business cases for programming and guest experience enhancements, negotiate with vendors, and maintain inventory controls and purchasing practices.
Recruit, train, schedule, supervise, coach, and develop activities and events team members; set expectations and complete performance evaluations.
Manage staffing and labor deployment according to occupancy, guest demographics, event schedules, and anticipated participation.
Ensure team members understand resort amenities, programming, safety requirements, service standards, and emergency response procedures.
Ensure activities and events comply with applicable laws, company policies, insurance requirements, and safety procedures.
Assess risks, maintain waivers, incident reports and inspection records, verify vendor requirements, and promptly escalate incidents, hazards, and concerns.
Ensure children’s activities follow applicable supervision, safeguarding, and check-in/check-out procedures.
Coordinate with resort leadership, Marketing, Front Office, Concierge, Food & Beverage, Engineering, Housekeeping, Security, and other departments to support programming and event operations.
Maintain current calendars, staffing plans, event outlines, operating procedures, schedules, vendor agreements, purchasing records, invoices, and other documentation.
Track and report participation, guest feedback, revenue, expenses, labor productivity, departmental results, upcoming events, and operational opportunities.
Monitor industry trends, competitor offerings, and emerging guest experience concepts to identify opportunities for innovation.