Accounting Content Marketing Manager

Canopy • South Jordan, UT

37d • Hybrid

About The Position

Are you an accountant or have been working in an accounting firm and are looking for a change? We're looking for an Accounting Content Marketing Manager to be Canopy's "accountant in residence". The role will bring accounting expertise to Canopy's trade shows, roadshows, podcasts, webinars, blogs, social media and other content functions with a focus on combining accounting expertise with content creation. Within this role you will have the opportunity to help direct Canopy's content strategy and bring real-world accounting knowledge into Canopy's content marketing efforts. The role will assist in creating marketing materials like blogs, webinars, podcasts, media articles, and more. They will also act as Canopy's spokesperson in third-party marketing efforts, industry conferences, and other speaking engagements. This is a hybrid position in South Jordan, Utah (M, W, F in-office). 30% travel required for the role.

Requirements

• Minimum of 3-5 years experience in accounting firm work either as an accountant, EA, CPA, or director of operations.
• Comfortable in front of a camera or a crowd and ability to create video or live content.
• Ability to quickly learn new technology platforms to aid in doing your job, including AI content generators, podcast editors, etc.
• You know how to empathize, connect, and communicate with very different audiences.
• Strong communication skills in written, verbal, and presentation settings.
• Self-awareness, confidence, and a proactive attitude.

Nice To Haves

• Knowledge of marketing at different points in the customer lifecycle.
• Proven record of building cross-functional relationships.
• Experience in or familiarity with creating marketing content like blogs, podcasts, ebooks, webinar content, etc. .
• Leveraged AI to increase efficiency.

Responsibilities

• Act as Canopy's official spokesperson.
• Assist with writing articles for accounting trade publications.
• Host webinars and podcasts.
• Travel to and speak at accounting profession events and conferences.
• Create the content for speaking engagements.
• Work cross-functionally with product marketing, demand gen, and sales to support campaign needs.
• Work with the rest of the content team to create other types of content, such as blogs, webinars, case studies, Reddit responses, etc.
• Support ad-hoc marketing projects and initiatives as needed.

Benefits

• Flexible Paid Time Off - that you're actually encouraged to use plus 10 company holidays!
• Health Benefits - including Medical, Dental, and Vision and an HSA Match.
• 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.
• Mental Health - all employees have access to Impact Suite & to our Employee Assistance Program (EAP).
• Paid New Parent Leave & Birthing Parent Leave - so you're able to care for your little ones.
• Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
• Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!
• Company Events - including monthly company-wide meetings, summer parties, and more.
• DEIB Committee - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.
• Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We've got you covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: No Education Listed
• Number of Employees: 101-250 employees