Account Manager, SEO

Adelphi Group • Toronto, ON

6d • CA$70,000 - CA$80,000 • Hybrid

About The Position

We are seeking an energetic, proactive, and analytically minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping clients improve organic visibility wherever search results are presented (e.g., Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations.

Requirements

• Substantial experience in SEO or digital marketing
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
• Solid grasp of how search engines work as well as core SEO and SEM tenets.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• KINESSO does not require candidates to have a college degree

Nice To Haves

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
• Basic knowledge of website design and development.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Experience training/managing team member a plus.
• Ability to manage projects independently.

Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy.
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Ability to be the main point of content for your brands in regard to SEO strategy.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends
• Half-day summer Fridays
• Meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• Formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed