Account Manager Global Marketing Communications (US - Andover)

Smith & Nephew•Andover, MA

11h•$92,000 - $137,750

About The Position

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products. This is a hands-on global position responsible for managing all project requests through the Global Marcom process. Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and tradeshows. Works globally, liaising with partners across Smith+Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly. Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach.

Requirements

Bachelor´s degree in business, marketing, communication, PR, or closely related field
5+ years in marketing communications, communications, PR, marketing or closely related field
Solid understanding of integrated marketing communications as a subject field including theoretical concepts
Omnichannel marketing with a focus on digital
Advanced project management skills
Stakeholder and agency management
Copywriting and creative understanding
Ability to work in a dynamic matrix organization
High interpersonal skills, goal oriented, hands-on, flexible, creative
Proficient presentation skills
Strong Microsoft Office skills

Nice To Haves

Experience in a global organization or global exposure/experience preferred
Medical device marcom and agency background a plus
Digital communications experience a plus

Responsibilities

Align project priorities in line with business and franchise focus, needs and deadlines.
Act as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates.
Continuously interface with the Digital Asset Management to ensure projects follow the proper workflow and approval processes.
Ensure accuracy and maintenance of literature inventory including online literature ordering system.
Ensure that all projects are delivered on time and on budget.
Guide/lead Strategy, Positioning and Messaging planning and execution with marketing teams
Build global reach of the produced promotional assets
Facilitate briefings, reviews with internal staff and partners
Keep creative and production staff apprised of project priorities and due dates
Expedite “rush” projects while maintaining orderly flow of daily work
Ensure full approval of all collateral
Support distribution of collateral to relevant sources (integrated approach)
Recommend and implement process improvements
Keeps others informed of conflicts and delays
Obtain deadline extensions when necessary
Ensure timely release of all artwork with appropriate documentation to outside sources
Responsible for guiding the positioning, messaging and channel strategies for Global Marketing franchises teams and corresponding products
Project Management
Collateral creation including copywriting and storyboard development
Liaise with creative team
Continuously interfaces with the Digital Asset Management (DAM) System to ensure projects follow the proper workflow and approval processes.
Ensures maintenance and distribution of collateral and toolboxes on a global level with an integrated approach
Ensures global approach by interacting with the regions and countries
Global tradeshows