Marketing & Communications Manager

Lucas James Talent Partners•Naperville, IL

About The Position

At Harvest Food Group (HFG), our mission is to create products that make a positive impact on the world. HFG is a private equityâbacked company headquartered in Naperville, Illinois, with a brand-new, state-of-the-art production facility in East Chicago, Indiana. As we continue to grow, we are seeking an experienced Marketing & Communications Manager to lead our brand strategy and marketing initiatives. This individual will thrive in a fast-paced, hands-on environment and bring both creativity and strategic thinking to support continued market expansion. The Marketing & Communications Manager will be responsible for developing and executing integrated marketing strategies that drive brand awareness, customer engagement, and business growth. This role will drive campaign execution, digital marketing efforts, trade show participation, and performance analytics while collaborating cross-functionally with sales, product development, and operations teams.

Requirements

BS degree in Marketing, Communications, Business or equivalent in experience
5 - 7+ years of marketing experience within Consumer Packaged Goods (CPG), food & beverage, or manufacturing strongly preferred
Proven experience managing integrated marketing campaigns and digital marketing initiatives
Demonstrated ability to translate technical capabilities into market-facing value propositions
Experience working cross-functionally with Sales and Operations in a production environment
Strong understanding of SEO, SEM, PPC, and marketing analytics tools
Experience supporting trade shows and B2B marketing efforts
Excellent communication, project management, and organizational skills
Ability to thrive in a fast-paced, collaborative, and hands-on environment

Responsibilities

Lead the development and execution of marketing strategies aligned with company objectives and annual operating plan (AOP)
Analyze marketing performance and adjust strategies to improve effectiveness and ROI
Lead and manage trade show strategy, execution, and coordination with sales teams
Plan, execute, and track integrated marketing campaigns including PR, digital advertising, and social media
Manage marketing programs and advertising campaigns within established budget guidelines
Optimize campaigns to increase brand awareness, engagement, and lead generation
Oversee company website content, updates, and overall user experience
Develop and maintain dashboards to track performance metrics and marketing trends
Analyze data and provide actionable insights and recommendations to leadership
Lead SEO/SEM and PPC initiatives in partnership with external agencies
Enhance online presence and drive targeted traffic to support business growth
Partner with sales, product development, and operations to ensure consistent messaging and alignment
Collaborate with R&D to support new product development and go-to-market initiatives
Develop sales materials for food service and retail programs
Work with key stakeholders to deliver integrated B2B and eCommerce marketing communications
Monitor and report on marketing and advertising activities
Generate regular performance reports, analyze results, and recommend strategic improvements