Account Manager, Experiential

Intersection•New York, NY

44d•$70,000 - $80,000

About The Position

The Out-of-Home (OOH) industry is evolving-becoming more dynamic, immersive, and experiential-and Intersection is at the forefront of that transformation. As part of this evolution, we're building IRLX, our dedicated experiential division focused on activating brand stories in the real world through unforgettable, public-facing moments. To support IRLX's growth, we're expanding our team to help brands engage consumers where they live, move, and play. We're looking for an Account Manager, Experiential to work across both pre-sale media planning and post-sale client management and campaign execution for IRLX experiences. These will be powered by Intersection's suite of media assets-including digital and static OOH, our iconic LinkNYC network, and growing IRLX experiential platforms. This role is ideal for someone who has media planning and client services experience for creatively driven, complex campaigns. As part of the IRLX team, you will craft and sell experiential programs that integrate seamlessly into public spaces and are amplified by data-driven media strategies.

Requirements

Have relevant client-facing work experience in account management and/or client services; background in publishing a plus
Have experience managing experiential, content, or influencer-driven campaigns in post-sale
Are a detail-oriented multitasker who can juggle multiple projects and spot and fix errors
Enjoy collaborating with people to get work done, but know when to take ownership of a task
Demonstrate a high level of accountability for both your work and the work of your team
Work fast but thoughtfully, and make suggestions for efficiencies along the way
Have knowledge of Microsoft Office Suite, Adobe, and Salesforce (or similar)

Responsibilities

Learn Intersection's experiential products and capabilities, IRLX positioning, and operational workflows
Onboard/train with one of the Client Success Sales Ambassadors
Take a deep dive into Intersection's media and advertising offerings, and how to strategically integrate them into plans
Build initial proactive and reactive media plans as IRLX is taken out to market, aggregating total COGS and ensuring appropriate margin
Research and develop a plan for integrating paid social into media plans
Own media planning for IRLX's experientially driven campaigns in pre-sale, building strategic plans that balance creative elements and media
Act as the client-facing leader of campaigns in post-sale, handling all email communication with clients and agencies and facilitating regular calls
Work with the IRLX team and internal stakeholders to activate campaign elements and ensure smooth delivery
Generate delivery reports and identify opportunities to optimize during the campaign
Work with data and insights, social, and experiential teams to build compelling post-campaign wrap reports
Document best practices, learnings, and case studies to inform future campaigns