Account Manager I - Local Sales

USA TODAY Co.

2d•Hybrid

About The Position

At LocaliQ, part of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results. In this role, you’ll work at the intersection of digital marketing, data, and client strategy—helping businesses connect with customers across the full marketing funnel. You’ll partner with clients to understand their goals, build strategies that combine performance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team that doesn’t just manage campaigns—we build strategies designed to drive real business growth. The Account Manager, Client Success is a relationship-driven, client-facing role focused on building, maintaining, and growing strong partnerships with LocaliQ clients. You’ll serve as a primary point of contact for clients after the sale, helping them understand campaign performance, identify opportunities, and make strategic marketing decisions. You’ll work across a broad portfolio of solutions—including search, display, social, email, and O&O digital and print media—to create cohesive marketing strategies aligned to each client’s business goals. This role sits at the intersection of client relationships, marketing strategy, data analysis, and cross-functional collaboration. You’ll partner closely with Sales, post-sale optimization teams, ad operations, and other internal specialists to ensure campaigns are performing effectively and clients understand the value LocaliQ delivers. In your first 90 days at LocaliQ, you’ll build a strong foundation by learning our marketing solutions, technology, campaign management processes, and client success model. You’ll develop confidence navigating campaign performance, communicating insights to clients, and partnering with internal teams to address opportunities. As you progress, you’ll take greater ownership of client relationships, lead performance conversations, and proactively identify ways to improve campaign results and strengthen long-term partnerships.

Requirements

3+ years of client-facing service or account management experience.
2+ years of hands-on experience managing online or digital advertising campaigns.
Demonstrated experience building and maintaining strong client relationships.
Working knowledge of digital advertising channels including paid search, display, social media, email marketing, analytics, and tracking concepts such as GA4.
Ability to quickly learn and apply marketing, business process, and technology concepts.
Strong analytical and technical skills with the ability to review campaign performance and translate data into actionable recommendations.
Excellent verbal and written communication skills, including the ability to clearly explain marketing concepts and performance results to clients.
Strong collaboration skills and the ability to effectively work across Sales, Operations, Optimization, and other internal teams.
Ability to manage multiple priorities while maintaining attention to detail, organization, and accountability.
Moderate proficiency in Excel and PowerPoint.
Google Ads and Google Analytics certifications required.
Bachelor's degree in business, economics, finance, marketing, advertising, public relations, journalism, English, or a related field preferred.

Responsibilities

Own the client relationship post-sale, building trust, maintaining strong communication, and ensuring clients understand the value LocaliQ delivers.
Understand client goals and expectations and translate them into clear marketing strategies and campaign plans.
Conduct regular performance reviews and client conversations to communicate results, identify trends, and recommend next steps.
Review campaign performance alongside post-sale optimization partners to identify opportunities for improvement and growth.
Develop and articulate data-driven marketing recommendations across search, display, social, email, and O&O digital and print channels.
Advise clients on current and emerging marketing strategies that can help them achieve their business goals.
Ensure a consistent marketing message and strategy across multiple channels and solutions.
Partner closely with Sales teams to maintain alignment around client goals, opportunities, and long-term account strategy.
Collaborate with optimization, ad operations, and other internal support teams to resolve issues, improve performance, and deliver against client objectives.
Proactively identify new opportunities to improve campaign performance, client satisfaction, and overall account growth.
Maintain accurate client and campaign information within CRM and other LocaliQ systems.
Manage multiple client priorities and campaigns while maintaining strong attention to detail and meeting deadlines.

Benefits

Competitive compensation
401(k) with company match
Comprehensive health, dental & vision coverage options and more
Unlimited MTO time off, including paid holidays
Structured onboarding to get you ramped fast
Ongoing coaching and development from experienced leaders
Flexibility and autonomy in a hybrid work environment
Access to industry-leading marketing tools, technology, resources, and expertise
Career progression opportunities
High-performance culture with recognition and opportunities to grow