Account Executive
About The Position
This role involves prospecting and developing new business relationships with local and regional clients. The Account Executive will conduct needs analyses to understand client goals and challenges, and create and present customized advertising and marketing solutions. Sales will span across multiple platforms including broadcast, digital, streaming, podcast, and events. A key aspect of the role is building and maintaining strong, long-term client relationships through consistent communication and service, while meeting monthly, quarterly, and annual revenue goals. Collaboration with internal teams (programming, promotions, digital, creative) is essential for executing successful campaigns. The position requires maintaining accurate documentation, forecasts, and activity in sales systems, and participating in sales meetings, training, and coaching sessions. Attendance at client meetings, station events, and community functions is also expected.
Requirements
- Strong communication and presentation skills
- Comfortable creating and presenting proposals and recommendations to clients and decision makers
- Ability to build trust and relationships with a variety of clients
- Curiosity and comfort asking questions to understand business needs
- Self-motivation and accountability in working toward goals
- Coachability and openness to feedback
- Comfortable with data-first selling
- Organization and follow-through
- Ability to manage time effectively and work independently
- Exhibits resilience and determination
- Reliable transportation, clean driving history and a valid driver’s license
- Ability to sit and/or stand for extended periods
- Manual dexterity to operate general office equipment (computer, phone, copier, etc.)
- Ability to communicate effectively in English, verbally and in writing
- Ability to think quickly and make sound decisions in fast-paced situations
- Ability to articulate information clearly and professionally to others
- Ability to develop presentation materials (e.g., slides, proposals) and present recommendations to decision makers in meetings (in person and virtual)
Nice To Haves
- Sales, customer service, marketing, or business development experience
- Experience working with performance goals or incentives
- Familiarity with digital marketing, media, or advertising concepts
- Industry knowledge in at least one of our core categories: Home Services, Education, Healthcare, Financial Services, Franchises & Distributed, Non-Profit, Recruitment, Entertainment & Leisure, Mid-Market Retail & Restaurants, and B2B
- AI familiarity for prospecting and research
Responsibilities
- Prospect and develop new business relationships with local and regional clients
- Conduct needs analysis to understand client goals and challenges
- Create and present customized advertising and marketing solutions
- Sell across multiple platforms, which may include broadcast, digital, streaming, podcast, and events
- Build and maintain strong, long-term client relationships through consistent communication and service
- Meet monthly, quarterly, and annual revenue goals
- Collaborate with internal teams (programming, promotions, digital, creative) to execute successful campaigns
- Maintain accurate documentation, forecasts, and activity in sales systems
- Participate in sales meetings, training, and coaching sessions
- Attend client meetings, station events, and community functions as needed
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
