Account Executive

Hearst•Lancaster, PA

1d•Onsite

About The Position

We are seeking a Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to local businesses. You will solicit new businesses, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television’s vast suite of products and resources. Join WGAL to elevate your career in media sales. Apply now to join an exceptional sales team and craft your incredible success stories for WGAL, Hearst Television, and the clients we serve. You will represent the most recognized and trusted local news brand in the market, delivering proven results for clients. Along with the most consumed local news product on TV and online, WGAL is home to the #1 NFL property on television, Sunday Night Football, Big10 and Notre Dame football, NBA, Major League Baseball, Winter and Summer Olympics, and much more! You’ll also be on the leading edge of digital media with access to a comprehensive portfolio of specialty products including, but not limited to, advanced audience targeting with streaming television, social media, and sponsored content. You will be armed with every tool necessary to succeed, including Marketing intelligence through Consumer and Media Research tools; In-house Creative Services for ideation, scripting, and production of commercial messages; and On-going training on new tools and best practices.

Requirements

Strong drive to achieve results and continuously improve. Stay focused on priorities, take initiative, and work consistently and reliably toward short-term objectives and long-term success.
Ability to articulate ideas and evaluate information thoughtfully, identify opportunities, and use insights to support effective strategies.
Genuine excitement for cultivating new relationships, understanding client goals, and delivering solutions that create real value, turning opportunities into successful outcomes.
Take ownership of your work and ways to add value. Seek solutions without waiting to be asked, adapt to changing needs, and apply feedback to learn, improve, and grow in your role.

Nice To Haves

Some professional experience is preferred
Related military experience is considered

Responsibilities

Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective prospecting, selling, negotiating, and follow through.
Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and optimize campaigns when necessary.
Build integrity based and lasting client relationships that strengthen station partnerships.
Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.