Account Executive, B2B Technology

SHIFT•Boston, MA

3d•$60,000 - $65,000•Hybrid

About The Position

We're looking for a Boston-based Account Executive with 2+ years of public relations experience who is passionate about technology, media relations, and helping innovative companies tell compelling stories. This role is ideal for a communications professional who thrives in a fast-paced agency environment, understands the B2B technology landscape, and knows how to secure meaningful earned media coverage that drives business impact. As an Account Executive, you'll play a key role in developing and executing integrated communications programs for technology clients ranging from high-growth startups to established industry leaders. Success in this role requires strong media relations skills, excellent writing abilities, intellectual curiosity, and a willingness to embrace AI-powered tools that are transforming the communications profession.

Requirements

2+ years of experience in public relations, communications, or integrated marketing (agency experience strongly preferred).
Demonstrated success securing media coverage and building relationships with business, technology, and trade journalists.
Strong understanding of the B2B technology landscape, including enterprise technology, software, cybersecurity, AI, cloud, data, digital transformation, or related sectors.
Exceptional written and verbal communication skills with the ability to translate complex technical topics into compelling stories.
Experience using media intelligence and journalist engagement platforms such as Muck Rack, Cision, Qwoted, Propel, or similar tools.
Curiosity about emerging technologies and a strong interest in how AI is reshaping communications, content creation, media engagement, and agency workflows.
Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously.
A collaborative, proactive mindset and a desire to learn and grow within a high-performing team environment.
Based in the Boston area and able to work from our Boston office as part of our hybrid work model, with regular in-office collaboration expected.

Responsibilities

Build and maintain strong relationships with technology, business, trade, and vertical industry media at the local, national, and global levels.
Lead proactive media relations efforts, identifying opportunities to secure high-impact earned coverage, thought leadership placements, and executive visibility.
Develop creative, timely, and newsworthy media pitches that align client expertise with industry trends, breaking news, and emerging technologies.
Research, identify, and pursue speaking opportunities, awards, contributed content placements, and other thought leadership opportunities.
Monitor industry news, analyst activity, competitive landscapes, and market trends to uncover opportunities for client engagement and visibility.
Draft high-quality communications materials, including press releases, media pitches, bylined articles, executive briefing documents, messaging frameworks, and client correspondence.
Use AI tools to enhance research, media intelligence, content development, brainstorming, reporting, and workflow efficiency while maintaining strong editorial judgment and quality standards.
Support product launches, funding announcements, executive visibility programs, and integrated communications campaigns.
Track, analyze, and report on media coverage and program performance, providing actionable insights tied to business objectives.
Collaborate closely with account teams to deliver strategic recommendations, exceptional client service, and flawless execution.
Contribute to account planning, status reporting, and day-to-day client management.
Communicate proactively with managers and team members, identifying opportunities, challenges, and solutions.
Manage billable time accurately and responsibly.

Benefits

Competitive compensation, cost-of-living increases, and performance bonuses
Generous PTO package, paid holidays, and summer hours
Annual paid recharge shutdown during the last week of the year
Employee referral and new business incentive bonuses
Hybrid work environment with meaningful in-office collaboration
Monthly cell phone stipend
401(k) contribution that starts and vests 100% on day one
Comprehensive healthcare, dental, and vision coverage
Employee Assistance Program with 24/7 access to Licensed Professional Counselors
Donation matching and paid volunteer time
Frequent opportunities for career advancement and professional development
Team outings and celebrations
Flexible spending accounts (healthcare, dependent care, commuter)
Paid parental leave
Disability and life insurance
Tuition reimbursement for ongoing education costs
Inclusive, flexible, and supportive work environment
Recognition and celebration of professional achievements and milestones