About The Position

The Director of Sales, Lower Mid-Market (LMM) segment is responsible for acquiring new employer customers and driving Function Health adoption across companies with 500–4,999 employees. This role is designed to mirror benefits industry norms, signaling experience and credibility with HR and Total Rewards leaders. You will be responsible for full-cycle sales—from prospecting to contract execution to launch partnership—with clear incentives tied to new employer acquisition, strong activation, and high-quality plan design.

Requirements

  • 5–8+ years of B2B sales experience, ideally in health benefits, digital health, or employee wellbeing.
  • Track record of exceeding quota in mid-market sales.
  • Experience selling into HR, Total Rewards, and benefits consultants preferred.
  • Strong consultative and solution-oriented sales skills.
  • Ability to operate autonomously in a fast-scaling environment.

Responsibilities

  • Own the entire sales cycle for employers in the 500–4,999 employee range.
  • Prospect, qualify, and build pipeline through brokers, consultants, and direct channels.
  • Deliver compelling consultative presentations to HR, Benefits, and Total Rewards leaders.
  • Partner with sales engineering, product, clinical, and leadership resources to shape customer solutions.
  • Work with Customer Success to ensure strong activation and employee engagement at launch.
  • Drive first-year success metrics, including adoption and program design quality.
  • Promote strong employer plan design, including: Full subsidy or first-dollar preventive coverage, Multi-year agreements, Eligibility expansion beyond initial pilots, Leverage bonus kickers tied to subsidy decisions and contract structure.
  • Earn expansion credit for: Adding new employee groups, Converting pilots or executive-only programs to full population, Moving from voluntary programs to subsidized programs.
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