Experienced Account Executive, WFTS Tampa Bay 28 (Hybrid)

KSHB / KMCI / The EW Scripps Company•Tampa, FL

2d•Hybrid

About The Position

Are you a driven sales professional ready to help local businesses thrive? Join our team as an Account Executive, where you'll serve as a trusted advisor, connecting businesses with powerful advertising solutions that drive real results. From cutting-edge digital strategies to broadcast television, you'll leverage a full suite of platforms—including OTT video, SEO/SEM, social media, digital display, and email targeting—to help clients reach their customers and achieve measurable growth. This is more than a sales role—it's an opportunity to build lasting relationships, think creatively, and make a tangible impact on the success of businesses in your community.

Requirements

BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Nice To Haves

Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
Perform other duties as assigned.