Account Executive

USA Today Co • Lafayette, LA

1d • Hybrid

About The Position

LocaliQ | USA TODAY NETWORK is seeking an Account Executive to build relationships with local businesses and assist them with their advertising and digital marketing plans. This role offers an opportunity to join a leading digital marketing company and the largest local media company in the U.S. The company works with Local and Regional businesses to create marketing strategies that drive results, providing an excellent support infrastructure including a full-service internal digital agency, data and insights tools, and a positive work culture. The position offers a weekday work schedule, generous time off, and career growth opportunities for results-driven individuals. As an Account Executive, you will partner with clients to offer a broad set of solutions, including building their online presence (Website, SEO, Local Listings, Reputation & social media), driving awareness and leads (Search Engine Marketing, Social, Display, Video, Mobile Advertising), growing audience and connection (Brand Content Solutions, Social Media Marketing), managing leads and customers (Lead Alert, Engagement and Tracking Tools), and providing insights (Reporting, Mobile Tools, Insight Solutions). The role also involves emerging technologies like Virtual and Augmented Reality. You will be equipped with the region’s best marketing services and solutions to deliver unparalleled results, develop partnerships with large local businesses, identify customer needs, and execute integrated marketing plans with an emphasis on digital solutions, leveraging multiple USA TODAY NETWORK resources.

Requirements

• Proficiency in Digital Marketing
• 1+ years of experience in high acquisition, consultative B2B Sales role
• College degree or acceptable equivalent of education and work experience
• A problem solver who thrives on challenges and can simplify complex issues
• Possesses a competitive nature and a collaborative team spirit
• Excellent communication and presentation skills
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law

Nice To Haves

• Google AdWords, Analytics certifications

Responsibilities

• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever-changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long-term sustained success
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

Benefits

• Uncapped Earnings Potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 4-week onboarding for new hires
• Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more
• Generous MTO Time off package including Company Paid Holidays
• Energized and passionate team with a fun and flexible workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level