Account Executive, SMB Growth & Direct Response

The E.W. Scripps Company • New York City, NY

32d • Hybrid

About The Position

Scripps is seeking a dynamic Account Executive, SMB Growth & Direct Response to drive advertising transformation by building powerful client partnerships and executing innovative cross-platform media solutions. This role is an opportunity to shape the future of performance-driven advertising across linear TV, Connected TV (CTV), and premium sports inventory while delivering measurable results. The position is located in New York City.

Requirements

• BS/BA in a related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field preferred

Nice To Haves

• Proven track record in direct response or performance driven advertising preferred
• Proven success managing relationships with SMB advertisers, mid-market clients, performance marketing agencies, and trading desks
• Experience with sports advertising and premium inventory monetization preferred
• Deep understanding of linear TV, CTV, programmatic buying platforms, attribution technologies, inventory management systems, and performance measurement tools
• Strong negotiation, communication, and presentation skills with ability to handle complex, high-value partnership deals
• Ability to analyze performance data, interpret industry trends, and craft data-driven media solutions
• Demonstrated ability to work effectively across finance, operations, pricing, and marketing
• Commercially astute with consistent track record of achieving or exceeding revenue targets and established goals
• Computer knowledge of Microsoft Office, Excel, Word, PowerPoint, and programmatic buying platforms
• Ability to thrive in a collaborative, fast-paced team setting

Responsibilities

• Develop and maintain strong relationships with direct response agencies, performance marketers, SMB clients, mid-market advertisers and trading desks to drive revenue growth and market expansion.
• Identify client needs and craft tailored media solutions that leverage Scripps' linear, CTV, and premium sports inventory.
• Drive incremental revenue growth by selling Scripps' suite of performance-driven advertising products, cross-platform packages, and scalable activation models.
• Negotiate high-value, complex DR and SMB partnership deals with a focus on measurable outcomes such as cost per action (CPA), return on ad spend (ROAS), conversion rates, and client key performance indicator (KPI) achievement.
• Effectively research and cultivate new business targets within performance marketing and SMB segments.
• Collaborate with internal teams, such as pricing and inventory, marketing and research, to optimize campaign performance, inventory allocation, and yield optimization.
• Educate clients and agencies on Scripps' innovative performance solutions, including attribution technologies, programmatic buying platforms, and premium sports inventory.
• Execute premium sports inventory sales strategies that leverage performance-driven advertising, local market activation, and CTV extensions for SMB category growth.
• Provide regular performance reporting, data-driven insights, and strategic recommendations to clients with focus on campaign optimization and ROI improvement.
• Maintain a thorough and extensive knowledge of the marketplace including category and industry trends, competitive capabilities, direct response best practices, and performance marketing innovations.

Benefits

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Disability accident insurance
• Hospital indemnity
• Critical illness
• Life insurance
• AD&D
• ID protection
• Pet discount program
• Employee assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree