Account Executive - Public Relations

The Point Group•Plano, TX

About The Position

Point is an independent, full-service marketing communications agency that originally spun out of agency mainstay, Tracy Locke. For thirty-plus years, we have been fueling business growth for start-ups, midsize-to-large corporations, and Fortune 500 companies across the country. The business acumen and entrepreneurial spirit of the leadership team stem from being on both the client side and the agency side. With an approach based on customized and integrated solutions, the agency's experience and expertise extend across various industries, with a specialization in marketing communications to key influencers. Our entrepreneurial spirit drives everything we do. With experience on both the client and agency sides, from a variety of verticals, we understand our clients' business goals and work with purposeful intent to achieve outstanding results. POSITION SUMMARY & PURPOSE: The Account Executive (PR) serves as a primary day-to-day contact for clients and plays a pivotal role in developing, implementing, and managing public relations programs. This position combines strategic thinking with hands-on execution to deliver high-quality results across multiple accounts. The Account Executive-PR works closely with senior leadership to translate client goals into actionable PR strategies-overseeing media relations, content development, campaign execution, and reporting. This role requires excellent communication skills, attention to detail, and the ability to manage multiple priorities in a fast-paced agency environment. To lead the tactical execution of client public relations programs, ensuring strategic alignment, strong media relationships, and measurable results. The Account Executive drives day-to-day account activities, supports junior team members, and serves as a trusted client partner who helps shape brand reputation and visibility.

Requirements

Education: Bachelor's degree in public relations, Communications, Journalism, Marketing, or a related field.
Experience: 2-5 years of professional PR experience (agency experience strongly preferred).
Technical Skills: Proficiency in Microsoft Office Suite and media databases (e.g., Cision, Muck Rack, Meltwater).
Familiarity with analytics and reporting tools.
Strong writing, editing, and AP Style proficiency.
Other Requirements: Proven ability to manage multiple accounts and deadlines.
Demonstrated media relations success with relevant placements.
Strong organizational skills, attention to detail, and professional communication style.

Responsibilities

Client & Account Management Serve as a primary point of contact for assigned clients, ensuring timely and professional communication.
Translate client goals into effective public relations strategies and measurable deliverables.
Manage project timelines, budgets, and deliverables with precision.
Lead client meetings, provide status reports, and proactively identify opportunities or challenges.
Support the PR Manager or Account Director with strategic planning and campaign oversight.
Media Relations & Outreach Develop and maintain strong relationships with journalists, editors, and influencers across relevant industries.
Draft and distribute media materials, including press releases, story pitches, media alerts, and bylined articles.
Secure media placements in local, trade, and national outlets that align with client objectives.
Prepare clients for media interviews and coordinate logistics for press opportunities.
Monitor and report on media coverage and industry trends.
Content Development Write, edit, and review a variety of PR content, including press releases, talking points, Q&As, social content, newsletters, and website copy.
Ensure all materials align with client messaging, tone, and brand standards.
Collaborate with creative and digital teams to integrate PR messaging into broader campaigns.
Campaign Strategy & Execution Contribute to the development of annual communication plans, campaign calendars, and pitch strategies.
Manage campaign execution from concept to completion, ensuring deadlines and goals are met.
Track and evaluate campaign performance metrics to demonstrate impact and ROI.
Team Collaboration & Mentorship Support, guide, and review work produced by Associate Account Executives and interns.
Foster collaboration across departments and with external partners.
Contribute to internal brainstorms and agency thought leadership initiatives.