Account Executive - Market Development

Produce CareersCentral Valley, CA
Hybrid

About The Position

Our client is hiring an Account Executive to open new ground, building new relationships, creating opportunities from scratch, and making a real impact on agriculture. We're not looking for someone to manage a territory. We're looking for someone to build one. This is a true hunter role focused on new business. You won't inherit a mature book of business or spend your days servicing existing accounts. You'll find opportunities where others don't, earn growers' trust through genuine relationships and agricultural knowledge, and build pipeline through disciplined prospecting. This is not a Customer Success or account-management role, and leads are not handed to you — success comes from creating opportunities through persistence, curiosity, and consistent outbound activity.

Requirements

  • 3–5 years of quota-carrying B2B sales experience.
  • Experience selling into agriculture or a closely related industry.
  • Strong understanding of California specialty crop agriculture.
  • A track record of generating new business through proactive prospecting.
  • Comfort with cold outreach and initiating new conversations.
  • Excellent communication and relationship-building skills.
  • Strong CRM discipline (Salesforce preferred).
  • Willingness to travel extensively throughout California and the Pacific Northwest.
  • Must reside in California.

Nice To Haves

  • AgTech sales experience.
  • Background in irrigation, crop inputs, precision agriculture, equipment, or agricultural services.
  • Bachelor's degree in Agriculture, Agribusiness, Plant Science, or a related field.

Responsibilities

  • Own your territory like your own business — contribute to the territory plan, prioritize high-potential growers, and proactively build your pipeline from the ground up.
  • Generate new business through disciplined weekly prospecting: cold calls, field visits, referrals, industry events, email, LinkedIn, and local networking.
  • Manage the full sales cycle — discovery, needs assessment, demos, ROI discussions, proposals, negotiation, close, and forecasting.
  • Build trust with growers in the field — learn their operations, ask thoughtful questions, and speak their language.
  • Collaborate with Agronomy, Customer Success, Marketing, Product, and Operations to deliver value from first contact through implementation.

Benefits

  • Base salary range: $85,000–$90,000 + commission.
  • First-year sales accelerator.
  • Medical, dental, and vision insurance.
  • 401(k) with company match.
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