Account Executive, Experienced Advisor Growth

Fora•New York, NY

3d•$110,000 - $135,000•Onsite

About The Position

Fora is hiring its first dedicated Account Executive to own the high-touch sales motion for its top-tier travel advisors and agencies. This is a new role built for the most complex, high-value deals in the pipeline, including agency transitions, $2M+ books of business, and outbound conference and event strategy. Over time, this person will own and shape Fora's outbound motion for high-value leads, including how the company shows up at industry conferences, builds relationships on the ground, and converts warm pipeline into signed advisors. This is a relationship-driven sales role that centers on peer-level conversations with experienced travel advisors who have built established books of business and are weighing a significant career decision. Success requires a hospitality or travel industry background, along with an existing network of trusted relationships within the travel advisor community. The company has foundational infrastructure in place, but this person will reshape how Fora approaches its highest-value leads and own the playbook going forward. Reporting to the Sales Director, Advisor Growth, this role will work closely with the Advisor Experience and Activation teams as the connective tissue between sales and a seamless advisor onboarding.

Requirements

5-10+ years of experience in the travel industry in a sales or business development capacity, with deep roots in the industry through travel advising, a host agency, or luxury hospitality sales.
Established network of industry relationships and a strong understanding of advisor motivations, IATA and IATAN accreditation, back office fee structures, supplier relationships, and the operational realities of managing a high value book of business.
Experience navigating complex, consultative sales cycles involving multiple stakeholders, longer decision timelines, and nuanced objections.
Ability to build trust, tailor messaging, and guide prospects through significant business decisions.
Thrives in a self-directed environment and is comfortable building within a growing function.
Judgment and initiative to refine processes, shape best practices, and evolve the playbook for engaging the company's highest value prospects.

Responsibilities

Own the top advisor and agency pipeline: Manage inbound and outbound sales for our highest-value advisors and agencies at the SMB/mid-market level.
Handle high-value transitions: Guide advisors with $300K-$2M+ books of business through the host-switching process.
Own referrals from our highest-tier advisors: Own leads referred by existing Fora X and Pro Advisors as the dedicated point of contact.
Develop the outbound motion: Represent Fora at industry conferences, trade shows, and regional events; build relationships on the ground.
Run discovery calls and close deals: Own the full sales cycle from first touch to signed advisor.
Be a connector across Fora X, Agency, and internal stakeholders: Bring the right people into high-value conversations, share what you’re hearing and feed insights back to sharpen how we position and sell to our most complex leads.