Account Executive - Direct Sales

Penfold

1d • Hybrid

About The Position

Penfold is modernizing the UK pensions industry, which is currently dominated by traditional providers with outdated products and poor service. We have a platform built on modern technology and are a fast-growing company managing nearly £1bn in pension assets for over 100,000 savers and thousands of businesses. As an Account Executive, you will be responsible for converting qualified businesses into Penfold customers. You will manage the entire sales process from the initial conversation to closing the deal, interacting directly with HR, Finance, and other senior decision-makers. A key part of this role involves building your own pipeline through proactive outbound efforts, rather than solely relying on inbound leads or those handed off by Sales Development Representatives (SDRs). The primary objective is to build trust, create conviction, and convert prospects into customers. This is a consultative B2B sales position suitable for individuals who enjoy engaging with senior stakeholders, are energized by identifying and addressing genuine business needs, and are equally adept at prospecting for new opportunities as they are at managing existing ones.

Requirements

• Proven experience as a B2B Account Executive or in a similar closing role.
• Demonstrated track record of generating pipeline through outbound prospecting, not solely relying on inbound leads or SDR-sourced meetings.
• Experience selling directly to businesses and decision-makers.
• Proven track record of meeting or exceeding targets in a consultative sales environment.
• Strong skills in discovery, objection handling, presentation, and closing.
• Confidence in engaging with senior stakeholders across HR, Finance, and other business functions.
• Confidence in selling a regulated, trust-based product.

Nice To Haves

• Knowledge of UK pensions, auto-enrolment, or workplace benefits.
• Experience selling SaaS, FinTech, accounting software, or financial services.
• Experience selling into HR, Finance, or People teams.
• Experience in a scale-up or high-growth environment.

Responsibilities

• Build and manage your own pipeline through outbound activities (calls, email, LinkedIn), in addition to managing meetings sourced by SDRs.
• Engage directly with HR, Finance, and senior business leaders.
• Conduct high-impact discovery meetings to understand customer needs, challenges, and priorities.
• Clearly articulate why Penfold is the optimal pension solution for businesses and their employees.
• Develop relationships with all individuals involved in the purchasing decision.
• Consistently meet or exceed monthly and quarterly revenue targets.
• Own the complete sales process from the initial meeting to closing, including delivering tailored demos, handling objections related to risk, regulation, and switching processes, and constructing a commercial case for change.
• Collaborate closely with SDRs on handover quality, and with Marketing and Product teams on market insights.
• Maintain accurate and up-to-date pipeline and forecasting information in the customer relationship management (CRM) system.

Benefits

• Competitive salary with proactive reviews.
• Meaningful share options.
• 10% pension contribution (no match required).
• Medical insurance through Vitality.
• Unlimited holiday.
• Hybrid working model.
• Great community office space near Borough Underground station.
• Free tea, coffee, soft drinks, and snacks.
• Free company lunch every week.
• Laptop and any necessary WFH equipment.
• Option to buy a bike tax-free through the cycle to work scheme.
• Learning and professional development support (courses, events, coaching).
• Quarterly company socials and regular meet-ups.
• A host of other benefits available at https://getpenfold.com/careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed