Account Executive, Digital/Influencer

AZIONE•Los Angeles, CA

3d•$70,000 - $85,000•Hybrid

About The Position

AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Executive, Digital/Influencer at AZIONE PR in our fashion division. The ideal candidate should possess 2+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Requirements

2+ years of post-college / internship experience in PR
Strong problem-solving skills with a creative mindset
Must be located in Los Angeles
Our LA team operates on a hybrid office schedule

Nice To Haves

Experience with innovative startups is a plus.

Responsibilities

Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity.
Contribute to weekly calls with client and in-person meetings alongside senior team leadership
Attend 1:1 influencer / talent appointments for in-store visits with clients
Contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation
Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities
Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects
Oversee and execute strategic seeding programs to deliver organic influencer + celebrity coverage for clients
Assists in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership
Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with client’s overall strategy, brand messaging and aesthetic
Draft and update talent / entertainment contracts and content briefs with senior team oversight
Oversee payment processes for paid campaigns with AM / AD oversight, as needed
Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
Execute partnerships with talent from post contract phase through campaign completion and TH reporting
Support the implementation of digital campaigns, brand partnerships, and talent engagement initiatives
Review all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables
Conceptualize creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution
Helps maintain weekly and monthly recaps for all team projects with SAE / AM / AD oversight as needed
Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage
Support account teams in managing in-bound client requests and vetting influencer opportunities
Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers
Consistently secure paid and earned talent partnerships, large-scale content and organic seeding opportunities that leads to direct coverage for clients
Ignite steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
Maintain and continuously grow network of powerful “turnkey” influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants and talent through proactive outreach and ongoing entertaining
Stay apprised of new technology and trends, capabilities within existing social media platforms as well as new emerging social media platforms, assessing brand relevance and strategic use
Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns
Monitor and keep abreast of industry news and trends, sharing insights and news within the team
Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives
Contribute to agency database of go-to talent, digital influencers and brand advocates
Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
Contributes to building a positive culture of the team and broader studio
Encourages a positive collaboration and synergy between the PR + Digital teams
Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth
Identifies and flags issues early to the appropriate person
Actively appreciates colleagues, clients and suppliers to recognise and reward great work
Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team