Account Executive, Commercial

fal•San Francisco, CA

11h•Onsite

About The Position

fal is redefining the creative technology stack for the Generative Media age. We’re looking for a high-performing Commercial (Mid-Market) Account Executive to join our growing team and help customers harness the power of AI to create, automate, and scale media generation. If you thrive in fast-paced environments, love working collaboratively, and are motivated by helping companies innovate through technology, this role offers an exciting opportunity to be part of the future of AI infrastructure.

Requirements

Experience in a closing sales role required.
Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory.
Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle.
A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI.
Ability to translate technical capabilities—such as inference optimization, orchestration, and generative models—into clear business outcomes.
Comfort operating in a high-change environment with curiosity, agility, and a growth mindset.

Nice To Haves

Background in business development or SDR roles is a strong plus fal values sellers who understand full-cycle prospecting.
Willingness to travel as needed for key customer meetings, events, and team collaboration.

Responsibilities

Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth.
Leverage marketing-generated leads and outbound efforts to create demand for fal’s Generative Media infrastructure.
Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption.
Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value.
Develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries.
Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale.
Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies.
Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy.
Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.