Account Executive - Broadcast
About The Position
Forum Communications Broadcasting – KBMY-TV, the ABC and CBS affiliates serving Western North Dakota and Eastern Montana, is seeking a full-time Account Executive. This role offers great potential for growth and advancement within Forum Communications Company, with aggressive commissions and an uncapped bonus program based on sales performance. The position is ideal for candidates with sales, advertising, marketing, communication, and/or public relations backgrounds who are eager to excel in a sales career. The role is heavily focused on cold calling and new client acquisition, with some travel to Fargo, Williston, and Dickinson potentially required.
Requirements
- Education in sales, advertising, marketing, communication and/or public relations; previous working experience may be considered in lieu of formal education.
- Flexibility to travel to surrounding communities may occasionally be required.
- Must possess a valid driver’s license and a driving record that is insurable by the company.
- Must carry an acceptable level of vehicle insurance as required by the company.
Responsibilities
- Drive revenue growth by prospecting new advertisers and building a strong sales pipeline.
- Develop long-term client relationships.
- Create and present customized, multi-platform advertising solutions across broadcast, streaming, and digital channels.
- Negotiate and close contracts.
- Ensure successful campaign execution and performance.
- Stay informed on market trends and track sales performance.
- Represent the organization within the community to strengthen brand presence and generate new business opportunities.
- Research and identify potential advertisers in relevant industries.
- Make cold calls, send outreach emails, and network to develop new business.
- Build and maintain a robust sales pipeline, using any applicable technology to document progress and communication.
- Serve as the primary point of contact for assigned accounts.
- Build trust and rapport with clients to foster long-term relationships.
- Use available needs analysis tools to better understand clients’ businesses and marketing objectives.
- Create customized proposals based on audience demographics, ratings, and market reach.
- Present advertising solutions that integrate TV spots, streaming ads, social media, and digital campaigns.
- Explain broadcast analytics and ROI to clients in a way that’s easy to understand.
- Work within established company guidelines while negotiating competitive pricing.
- Write contracts and secure signed agreements.
- Up- and cross-sell additional applicable services and solutions.
- Collaborate with creative teams to ensure commercials meet client expectations.
- Schedule ad placements and ensure that they run as agreed.
- Monitor campaign performance and make adjustments as needed, or per client request.
- Stay up-to-date on industry trends, competitor activity, and audience insights.
- Track individual sales performance to ensure that you are meeting or exceeding revenue goals.
- Report on account activity to sales managers or other leadership.
- Attend local events, chamber of commerce functions, and sponsorship activities to promote the organization.
- Represent the broadcast brand in a professional and engaging way.
- Maintain prompt and reliable attendance.
Benefits
- Health, dental, and vision packages
- Paid maternity and parental leave
- Company-paid short-term disability and life insurance
- Additional options for critical illness, accident, and hospital indemnity coverage
- Retirement benefits with company match
- Generous PTO and paid volunteer hours
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
