Account Executive - Broadcast

Forum Communications Company • Minot, ND

22d • Hybrid

About The Position

Forum Communications Broadcasting – KBMY-TV, serving Western North Dakota and Eastern Montana, is seeking a full-time Account Executive for the Bismarck and Minot markets. This role offers significant growth potential within Forum Communications Company, featuring an aggressive commission and bonus program with uncapped earning potential. It's an ideal position for individuals with backgrounds in sales, advertising, marketing, communication, and/or public relations, who are eager to excel in a sales career. The position is heavily focused on cold calling and new client acquisition, requiring the creation and presentation of customized, multi-platform advertising solutions across broadcast, streaming, and digital channels. Some travel to Fargo, Williston, and Dickinson may be required.

Requirements

• Education in sales, advertising, marketing, communication and/or public relations; previous working experience may be considered in lieu of formal education.
• Flexibility to travel to surrounding communities may occasionally be required.
• Must possess a valid driver’s license.
• Must have a driving record that is insurable by the company.
• Must carry an acceptable level of vehicle insurance as required by the company.

Responsibilities

• Driving revenue growth by prospecting new advertisers.
• Building a strong sales pipeline.
• Developing long-term client relationships.
• Creating and presenting customized, multi-platform advertising solutions across broadcast, streaming, and digital channels.
• Negotiating and closing contracts.
• Ensuring successful campaign execution and performance.
• Staying informed on market trends.
• Tracking sales performance.
• Representing the organization within the community to strengthen brand presence and generate new business opportunities.
• Researching and identifying potential advertisers in relevant industries.
• Making cold calls, sending outreach emails, and networking to develop new business.
• Building and maintaining a robust sales pipeline, using any applicable technology to document progress and communication.
• Serving as the primary point of contact for assigned accounts.
• Building trust and rapport with clients to foster long-term relationships.
• Using available needs analysis tools to better understand clients’ businesses and marketing objectives.
• Creating customized proposals based on audience demographics, ratings, and market reach.
• Presenting advertising solutions that integrate TV spots, streaming ads, social media, and digital campaigns.
• Explaining broadcast analytics and ROI to clients in an understandable way.
• Negotiating competitive pricing within established company guidelines.
• Writing contracts and securing signed agreements.
• Up- and cross-selling additional applicable services and solutions.
• Collaborating with creative teams to ensure commercials meet client expectations.
• Scheduling ad placements and ensuring they run as agreed.
• Monitoring campaign performance and making adjustments as needed, or per client request.
• Staying up-to-date on industry trends, competitor activity, and audience insights.
• Tracking individual sales performance to ensure revenue goals are met or exceeded.
• Reporting on account activity to sales managers or other leadership.
• Attending local events, chamber of commerce functions, and sponsorship activities to promote the organization.
• Representing the broadcast brand in a professional and engaging way.
• Maintaining prompt and reliable attendance.

Benefits

• Health, dental, and vision packages
• Paid maternity and parental leave
• Company-paid short-term disability and life insurance
• Additional options for critical illness, accident, and hospital indemnity coverage
• Retirement benefits with company match
• Generous PTO and paid volunteer hours

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed