Account Director, Social Strategy

Circa - IPG DXTRA•Detroit, MI

About The Position

Weber Shandwick is seeking an enthusiastic Director, Client Experience/Social Strategy to join and lead our team on a major automotive client. This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies.

Requirements

Minimum of 6-9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with preference for experience leading and managing social and digital programs (or commensurate experience)
Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.
Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
Have exceptional creative and business writing skills
Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
Understand the paid media environment and how it applies to a holistic social media strategy
Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
Have experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.
The most important qualification is passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies.

Responsibilities

Develop social and digital content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences.
Provide creative and strategic input on social and digital projects.
Work closely with creative to execute strategies for B2C and B2B as needed.
Support and brief large and diverse Creative and Community Management teams, as they relate to the strategic objectives.
Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.
Have an eye to detect business opportunities and develop the right solution.
Take the lead when needed in front of the clients, and provide a valuable strategic POV.
Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations and think dynamically of the intersection of social listening and content creation