Account Director, Public Relations

Brilliant • New York, NY

3d • $95,000 - $110,000 • Remote

About The Position

Brilliant is looking for a full-time Account Director to join our fast-moving, award-winning agency. We’re a fully remote performance team built on a simple promise: Work Hard. Play Hard. Laugh Hard. We aren't for the faint of heart! We move fast, hold a ridiculously high bar for excellence, and thrive on driving real ROI for our clients. But we also believe that intense drive should come with great culture—which is why we offer unlimited PTO, Fabulous Fridays (doors close at 3pm), virtual happy hours, a monthly book club, and endless reasons to win together. Since 2008, Brilliant has been where bold ideas meet relentless execution. We're a performance marketing agency with deep expertise in family-focused brands, bringing together PR, Influencer, Social, Paid Media, Affiliate, Retail Support, Experiential, and AI Intelligence to create integrated, full-funnel campaigns that shatter targets and cut through the noise.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 8+ years of agency experience in the consumer, lifestyle or CPG space
• Demonstrated experience as a day-to-day client lead, not solely a contributor
• Experience managing and developing people
• Working knowledge across at least a few of: earned media, influencer, affiliate, paid media, events
• Strong, current media relationships and a portfolio of top-tier placements you secured yourself
• Hands-on experience writing pitches and press materials that get picked up, not just reviewing someone else's
• Fluency with media databases and monitoring tools such as MuckRack, Cision or Qwoted
• Comfortable using AI tools day to day, with examples of how you've used them
• A real willingness to try new technologies and adopt new tools quickly
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• A proactive, self-starter attitude with a passion for staying ahead of trends

Nice To Haves

• Affiliate platform experience (LTK, ShopMy, Impact)
• Experience in baby, parenting, toys or wellness categories

Responsibilities

• Serve as the senior day-to-day contact on the agency's largest integrated accounts
• Provide ongoing, consistent strategic counsel that builds client trust
• Present recommendations, plans and results to client leadership
• Own the health of the account, including scope, budget and renewal conversations alongside agency leadership
• Develop and implement public relations strategies aligned to client business goals
• Build campaigns from a blank page: product launches, brand moments, media and influencer events, creative mailers
• Bring fresh angles and trend-jacking opportunities to the table before clients ask for them
• Partner with the influencer, paid, social and affiliate teams to build plans that work together rather than in parallel
• Own the earned media strategy on your accounts: the story angles, the target outlets, and the pitching calendar
• Personally pitch and secure top-tier national coverage. This is a hands-on role, not an oversight role.
• Build and maintain real relationships with editors, producers, freelancers and influencers in the consumer and family space
• Direct media list development and quality control the team's pitches before they go out
• Coach junior staff on pitch writing, follow-up, and building their own media relationships
• Lead media training and briefing document development for client spokespeople and experts
• Monitor daily trends and competitor coverage, and turn them into fast trend-jacking opportunities
• Know when a story is worth chasing and when it isn't, and spend the team's hours accordingly
• Oversee client media awards programs and set the submission strategy
• Supervise and mentor team members at all levels
• Delegate meaningful work and give constructive, timely feedback
• Foster a collaborative and productive remote work environment
• Own campaign and account timelines from kickoff through delivery across multiple workstreams
• Track deliverables, budgets, staffing and team responsibilities
• Responsible for quality control and on-time delivery of the team's work
• Flag risks and staffing gaps before they become problems
• Actively use AI tools (such as ChatGPT, Claude, and similar) to support research, drafting, monitoring and reporting
• Test and adopt new software and platforms, and share what works with the team
• Stay current on how search and AI are changing brand discovery, and bring that thinking into client plans
• Contribute strategy and creative thinking to new business pitches
• Help build and present pitch materials
• Identify organic growth opportunities within existing accounts
• Lead virtual or live media and influencer events, creative media mailers, and more
• Develop decks and lead client presentations

Benefits

• Unlimited PTO
• Paid time off between Christmas and New Year's
• Fabulous Fridays, the office closes at 3 pm!
• 401K with a 3% company match, after your initial 3 months
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Company-paid Life Insurance
• Company-paid Long Term Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Senior