Account Director, Health Media Relations Specialist
About The Position
We are looking for an Account Director, Health Media Relations Specialist to join our thriving healthcare practice and help our clients tell their stories in bold, unconventional ways. Our team sits at the forefront of profound change in healthcare, including generative AI, personalized care, and digital medicine. We are skillful guides for these innovation rides because we are equally adept at translating what’s coming out of the lab as we are at navigating regulatory and economic hurdles. We never lose sight of the human side of the story, making clients’ stories live and breathe. We have an entrepreneurial spirit, supported by deep “big agency” resources. We are taking brand new, progressive communications approaches in a rapidly evolving healthcare landscape, to attract the kind of clients who are innovators and want to be disruptors in the industry. The leadership team is extremely hands-on and members at every level will “roll up their sleeves” and help each other out. There are no formalities – everyone can be themselves. No bureaucratic processes, politics or “swim lanes” hold staff back from opportunities; if you want to do it, we will give you the chance to prove you can. This role offers flexibility with fully remote or hybrid work arrangements. Preference will be given to candidates who can work Eastern Time hours.
Requirements
- Achieved a bachelor's degree in Communications, Journalism, Marketing, English, or a related field is preferred. Or the equivalent knowledge and/or experience.
- 6+ years of developed meaningful PR and media relations experiences, preferably in an agency setting and/or within an applicable industry.
- Significant media relations experience and demonstrated success in executing media campaigns; established relationships with key healthcare, wellness, pharmaceutical/biotech, payer, science and tech trade, business, and national media reporters, demonstrated by placements you’ve garnered across these types of publications.
- Experience building media strategy, monitoring media trends and latch-on opportunities, story-mining, and developing client-facing media materials.
- Experience working on pharma, biotech, health tech, payer, hospital, or other healthcare accounts; Understanding of the healthcare landscape and trending media stories that affect our clients.
- Experience working in disease state areas including rare disease, mental health, immunology, nephrology, obesity, oncology, cardiology, and more.
- Experience with high science or data announcements, or ability to navigate complex regulatory environments and distill complex healthcare topics and subject matter into digestible content for media and consumers.
- Solid project management skills –timeline development/management, meeting deadlines, anticipating what’s to come.
- Strong professional presence with client-facing experience
- Strong writing/editing skills. Ability to develop client-ready documents such as press releases, backgrounders, Q&As, etc.
- Through daily use, developed high proficiencies with the Microsoft Office suite (particularly Teams, Outlook, Word, SharePoint, PowerPoint, and Excel) and media tools (i.e., Muckrack).
Nice To Haves
- Experience working with creative teams to develop multimedia materials a plus.
Responsibilities
- Working closely with our Senior Vice President, Health Media and Health Media team to provide media relations counsel to health clients.
- Collaborating with a team of Health Media Specialists to share learnings and best practices from your daily work and identifying synergies across accounts; developing a bi-weekly newsletter on media insights to share with the broader healthcare practice and clients.
- Providing strategic input on development of integrated communications plans, ensuring strong media strategy and angles aimed at achieving client business goals.
- Identifying, creating, and growing relationships with target media/influencers to appropriately engage, pitch, and secure coverage.
- Executing all media outreach program elements, including pitching, contributing content, and other hands-on media activities. (e.g., media list development, media update emails, client deliverables).
- Demonstrating strong writing/editing skills and experience developing client content including press releases, backgrounders, FAQs, and other media materials; Experience working with creative teams to develop multimedia materials a plus.
- Establishing strong collaboration and communication with core account teams and other client teams; Partnering with existing media relations experts to support media campaigns.
- Deploying excellent project management skills – keeping all trains moving on time, anticipating client needs, managing expectations and satisfaction, and measuring and reporting media results.
Benefits
- Comprehensive benefits program including medical, dental, and vision coverage
- Pretax accounts including HSA (company match), Medical & Dependent Care FSA
- Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
- Short & Long-Term Disability, paid by company
- Parental Leave, up to 12 weeks for birthing and non-birthing parent
- Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
- Community Engagement, up to 24 hours
- Bi-annual Wellness Credits, up to $300 per year
- Support with home office equipment
- Monthly Technology Credit (to offset internet / phone costs)
- 401(k) Traditional and Roth options with company match
- Learning and Development Programs for our employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
