Account Director, Financial Services

Business Insider•New York, NY

1d•$140,000 - $150,000•Hybrid

About The Position

Business Insider is hiring an Account Director (Digital Ad Sales) to join our Financial Services vertical to continue building out the client base and deliver custom solutions. Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day. The FINCO Team works with clients and agencies across the financial sector vertical from banks, credit cards, asset managers, insurance, fintech, payments and crypto. As an Account Director, you will be responsible for a national list of both established and new clients. Successful candidates will be creative thinkers who have exceptional interpersonal skills and are capable of developing relationships through high activity motions, opening new sales pipeline, and closing business from Financial clients. This role reports directly to the VP of Finance Vertical Sales. Candidates must be willing to travel. This position is based in our New York City HQ with an in-office presence of at least 3 days per week.

Requirements

A Strong network. You have a strong record of collaborating with Financial clients from advertising clients across the industry.
Digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas.
Candidates must be self-starters – capable of creating sales momentum from scratch.
The ability to think creatively and passionate about storytelling, technology, media, and selling.
Willingness to navigate named accounts, understand marketing strategies, position Insider’s products and ad solutions on their behalf, and close deals.
As well as creating custom content solutions all candidates must have knowledge of programmatic ad selling.

Nice To Haves

A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential.

Responsibilities

Serving as an “evangelist” for Business Insider internally and externally; clearly articulating the company’s unique value proposition in the context of a fragmented research marketplace
Lead high-level relationships with key Financial clients and agencies
Have 5-10, in-depth in-person and virtual meetings (exploratory, presentations, entertainment) with prospective clients and their agencies
Develop custom client solutions utilizing Business Insider’s entire suite of products including Branded Content, Display, Video, Social, Programmatic, Data and Live/Virtual Events.
Develop, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets.
Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns
Coordinate effectively with Marketing, Client Services, Media Planning and Studios Teams to create successful ad campaigns.
Focus on brand sell, educating and inspiring our Financial clients to use Business Insider. to enhance their business
Develop strategic account plans to achieve target revenue goals; hit or exceed these revenue goals
Represent Business Insider at events and serve as a brand ambassador
Manage activity using salesforce.com