Account Director, Earned Media
About The Position
At Current Global, we help brands earn their place in the current of culture by creating ideas that cut through the noise and connect with people in human and authentic ways. We are a modern communications agency with a global footprint across North and South America, Europe, and Asia. Our expertise spans consumer, corporate, consumer health, and technology. We work at the intersection of creativity, strategy, media, and client experience to build earned-first ideas that shape conversation, capture attention, and deliver results. We are looking for an experienced earned media strategist and storyteller with strong media relationships they can leverage on behalf of clients. Constantly curious about what’s next in culture, the ideal candidate is passionate about storytelling, building innovative earned media strategies for today’s modern landscape, securing meaningful coverage, and leveraging the intersection of earned, influencer and social to accelerate ideas across our connected media world. As an Account Director, you will serve as a senior media relations lead and trusted advisor across integrated client teams. You will shape communications strategies, develop earned-first approaches and lead media programs that drive results for consumer brands. You’ll bring a strong understanding of the consumer media landscape and the ability to identify news cycles, cultural moments and emerging trends that create opportunities for clients. You’ll also play an important role in developing and mentoring team members, managing significant workstreams, connecting teams across disciplines and contributing to the growth of Current Global’s consumer media relations business. You’ll be joining a collaborative, energetic team that works hard, brings big ideas to the table and genuinely has fun doing it.
Requirements
- At least 7 years of public relations and communications experience, with a strong focus on consumer communications and earned media; agency experience preferred
- Proven experience developing and executing integrated, earned-first media campaigns
- Strong understanding of consumer media, cultural trends and the broader media ecosystem
- Experience working across earned, social, influencer and other integrated communications channels
- BA or BS in Communications or a related field
Responsibilities
- Provide proactive and reactive strategic media counsel to key clients and serve as a senior day-to-day media contact.
- Develop and lead earned-first media strategies from concept through execution, while connecting with integrated teams to develop cohesive approaches to our work.
- Develop narratives, pitches and ideas designed to earn positive client headlines and meaningful coverage.
- Forge and maintain strong, authentic connections with key media contacts and leverage those relationships on behalf of clients.
- Actively monitor and be an early adopter of new media trends, platforms and practices that could serve clients across our portfolio.
- Identify news cycles, cultural shifts, consumer trends and emerging conversations that affect clients, distilling meaningful insights and inserting client narratives in targeted, relevant and insightful ways.
- Mobilize, motivate and mentor junior team members while providing clear direction, counsel and feedback.
- Work across creative, social, influencer, digital, media and other specialists to develop integrated campaigns and maximize opportunities across channels.
- Contribute creative and strategic media ideas to new business opportunities and pitches.
- Manage multiple workstreams, priorities and deadlines while maintaining a high standard of quality and delivering meaningful results for clients.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
