(Freelance) Account Director, Earned Media Strategy
About The Position
The Weber Shandwick team is seeking an (Freelance) Account Director, Earned Media with exceptional earned strategy and media relations prowess to support a large-scale consumer/beauty client. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing themselves in pop culture/trends. About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story.
Requirements
- 7+ year of public relations experience
- Experience leading projects from start to finish, working with integrated teams across various disciplines.
- Earned strategy and media relations experience with a focus on beauty PR
- Bachelor's degree
Nice To Haves
- Experience supporting events is a plus
Responsibilities
- Possesses superlative AP Style writing skills
- Builds and maintains excellent relationships with media
- Understands industry landscape/issues that may directly and indirectly impact a client
- Endlessly curious about our client’s business and their competitors
- Proactively and reactively crafts and tells compelling stories on behalf of clients
- Leads the development of and is responsible for the execution of earned and integrated media programs
- Develops strategies/plans and writes media materials
- Brings a client-focused attitude that results in work being performed to the highest quality standards
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What This Job Offers
Career Level
Director
