Account Director, Media & Client Strategy

Compound Growth Marketing•Boston, MA

2d•$140,000 - $160,000•Remote

About The Position

The Account Director, Media & Client Strategy is a hybrid leadership role that combines senior account ownership with hands-on media strategy and oversight. You will serve as the primary day-to-day owner of client relationships, while also acting as the media and performance lead, setting channel strategy, overseeing execution, and ensuring campaigns drive measurable impact across the full funnel. This role sits at the intersection of client services, media leadership, and GTM execution. You’ll work closely with our Demand Generation, Demand Capture and GTM Engineering teams to ensure that paid media, automation, attribution, and reporting are tightly aligned. This is an ideal role for someone who: Has grown up in a B2B agency or consultancy Is comfortable owning both client relationships and performance outcomes Can translate business goals into media strategy, execution plans, and clear results

Requirements

6–8+ years experience in a B2B marketing agency, consultancy, or in-house role with agency exposure.
Proven experience owning client relationships and leading complex, multi-channel demand generation programs.
Strong background in paid media strategy and performance marketing for B2B SaaS or technology companies.
Experience working with or alongside analytics, RevOps, or marketing operations teams.
Working knowledge of tools such as: LinkedIn Campaign Manager, Google Ads HubSpot, Salesforce, Marketo Google Tag Manager, Looker Studio, or similar BI tools
Comfortable translating performance data into clear recommendations for senior stakeholders.
Exceptional communication, organization, and problem-solving skills.
A strategic, systems-oriented thinker who still cares deeply about execution quality.

Responsibilities

Serve as the primary point of contact and trusted advisor for assigned client accounts.
Build strong, long-term relationships with senior marketing, revenue, and operations stakeholders.
Proactively identify risks, opportunities, and expansion paths within each account.
Balance client expectations with internal priorities, scope, and resourcing.
Lead development of multi-channel media strategies aligned to client business goals, ICPs, and revenue targets.
Oversee planning, execution, and optimization of demand generation campaigns across channels such as: LinkedIn, Google, programmatic, paid social, and emerging B2B media platforms
Ensure campaigns support full-funnel objectives, from awareness through pipeline and revenue.
Own performance measurement and optimization against KPIs such as CPL, CPQL, pipeline contribution, and ROI.
Manage media budgets across channels, partners, and tactics with clear accountability.
Evaluate, select, and manage relationships with media vendors, publishers, and platforms.
Oversee external partners or agencies where applicable to ensure quality, alignment, and efficiency.
Ensure pacing, forecasting, and budget performance are clearly communicated to clients.
Partner closely with GTM Engineering to ensure: CRM, marketing automation, and attribution systems are properly configured Reporting accurately reflects funnel performance and revenue impact
Collaborate with Demand Generation and Demand Capture leads to align paid, organic, and AI-optimized search strategies.
Interpret performance data to surface insights, guide optimization, and inform strategic decisions.
Contribute to defining reporting frameworks that align client KPIs with CGM’s internal efficiency metrics.
Lead cross-functional delivery across strategy, media, GTM Engineering, and Demand Capture.
Ensure projects stay on track: on time, on budget, and aligned to client goals.
Provide direction, mentorship, and feedback to media and account team members as needed.
Contribute to process improvements that increase clarity, efficiency, and quality across teams.