Account Director, Earned Media Strategy

Adelphi Group • New York, NY

10d • $100,000 - $130,000 • Hybrid

About The Position

Weber Shandwick is seeking an Account Director, Earned Media Strategy with exceptional strategic prowess and media relations expertise to support their top-tier CPG, Retail, and Food & Beverage clients. The ideal candidate has deep knowledge of top-tier lifestyle, entertainment, sports, food & beverage, and business outlets, and knows how to get stories placed and noticed. They should be fluent in internet culture, ahead of trends, and understand what's buzzy and next to help brands break through. This role requires a creative storyteller and collaborative partner who brings curiosity, originality, and hustle.

Requirements

• 6-8 years of experience.
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor's degree

Nice To Haves

• Exceptional strategic prowess and media relations expertise.
• Deep knowledge of top-tier lifestyle, entertainment, sports, food & beverage, and business outlets.
• Ability to get stories placed and noticed.
• Experience with emerging platforms like Substack, podcasts, and content creators.
• Fluent in internet culture and always ahead of the trends.
• Creative storyteller and collaborative partner.
• Curiosity, originality, and hustle.
• Experience with CPG, Retail, and Food & Beverage clients.
• Business Acumen – align talent strategies to drive business goals
• Client Service – client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration – build strong relationships at all levels across the organization
• Critical Thinking – ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Responsibilities

• Lead the development and execution of comprehensive earned and integrated media programs from start to finish.
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage and tap into the cultural zeitgeist.
• Spot and execute on quick-turn, culturally relevant storytelling opportunities for clients.
• Draft high-quality internal and external-facing media materials, including briefing documents, Q&As, pitches, press releases, and messaging documents.
• Build and maintain excellent relationships with top-tier media across business, broadcast, and lifestyle verticals—including men’s/women’s interest, fitness, food & beverage, wellness, sports, and entertainment.
• Maintain a strong, real-time understanding of the media and cultural landscape, as well as emerging issues that may impact clients.
• Approach all client work with deep curiosity, consistently seeking to understand the brand, its competitors, and the broader industry context.
• Serve as a senior counselor, interacting effectively with clients and leaders within their organizations.
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
• Collaborate effectively with agency and inter-agency partners, serving as a key contributor to drive alignment and deliver cohesive, large-scale campaign work.
• Mentor and develop junior team members through hands-on guidance, continuous feedback, and professional development support.
• Actively cultivate and participate in new business opportunities and pitches, contributing to the growth of the practice.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Careers are designed for growth.
• Transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level