Account Development Representative (ADR)

Super Color Digital • Irvine, CA

21h • Onsite

About The Position

The Account Development Representative (ADR) is responsible for re-engaging and developing opportunities within Super Color Digital’s existing account database of approximately 25,000 accounts. This role focuses on account activation, relationship building, and pipeline generation, working closely with Account Executives to convert existing and dormant accounts into revenue opportunities. Unlike traditional SDR roles, the ADR will primarily work with known accounts and existing data, requiring strong organizational skills, follow-up discipline, and the ability to identify revenue opportunities within an established customer base.

Requirements

• 1–3 years of experience in sales, account development, or customer engagement preferred
• Strong communication and follow-up skills
• Ability to manage a high volume of accounts and activities
• Organized and detail-oriented
• Experience with CRM systems (Salesforce preferred)
• Self-motivated with a results-driven mindset
• Highly organized and process-driven
• Persistent and consistent in outreach
• Strong listening and relationship-building skills
• Ability to identify opportunities within existing accounts
• Comfortable working with data and large account lists

Responsibilities

• Manage and systematically work through a database of ~25,000 accounts
• Re-engage dormant and inactive accounts
• Identify new opportunities within existing and past customer accounts
• Maintain consistent outreach across assigned account segments
• Schedule meetings between prospects and Account Executives
• Ensure high-quality, qualified meetings are booked and completed
• Maintain consistent pipeline flow for the sales team
• Prioritize high-value accounts and opportunities
• Execute outbound outreach via phone, email, and CRM tools
• Follow structured outreach cycles based on account segmentation
• Conduct follow-ups with previous opportunities and past customers
• Support marketing-driven lead engagement
• Accurately document all outreach and account activity in Salesforce
• Maintain clean and updated account records
• Track engagement, follow-ups, and next steps
• Ensure proper attribution for meetings and opportunities
• Work closely with Account Executives to transition qualified opportunities
• Communicate account insights and activity updates
• Align on priority accounts and target opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees