Account-Based Marketing Lead

Simu Tech Group

7d•$70,000 - $85,000•Remote

About The Position

At SimuTech Group, we are driving innovation and changing the world through the power of engineering simulation. Our growing team of energetic, tech‑savvy professionals work hard every day to inspire our clients to push the boundaries of innovation and deliver transformational products. If you are motivated and driven by a culture where top‑notch work ethic and passion are rewarded, then a career with SimuTech Group may be for you. As the Account-Based Marketing Lead, you will operate at the intersection of marketing strategy, sales alignment, and analytics—playing a critical role in accelerating pipeline growth and deepening engagement within SimuTech Group’s highest‑value accounts.

Requirements

3–5+ years of B2B marketing experience, including 1–2+ years in account‑based marketing or targeted demand generation
Proven success executing 1:1 and/or1: few ABM programs
Strong understanding of enterprise B2B buyer journeys, complex sales cycles, and buying committees
Experience with ABM platforms (e.g., 6 sense, Demand base, Terminus) and marketing automation tools
Strong project management skills with the ability to manage multiple high‑touch initiatives
Strategic Thinking: Ability to translate business objectives into targeted ABM strategies
Analytical Skills: Comfort analyzing performance data and turning insights into action
Communication: Excellent written and verbal communication skills
Collaboration: Proven ability to partner across Sales, Marketing, and Operations
Execution Excellence: High attention to detail and follow‑through across complex campaigns

Responsibilities

Own the strategy, planning, and execution of 1:1 and1: few ABM programs aligned to Sales priorities and revenue goals
Partner closely with Sales to define target account lists, buying‑committee personas, and engagement objectives
Design personalized, multi‑channel account journeys across email, paid media, content, events, and direct outreach
Identify opportunities for expansion, upsell, and cross‑sell within priority accounts
Scale successful programs into broader initiatives when appropriate
Create tailored campaign assets including messaging briefs, landing pages, nurture flows, and sales plays
Coordinate multi‑channel outreach such as targeted digital advertising, direct mail, executive events, and workshops
Launch, manage, and optimize ABM programs using marketing automation, CRM, and ABM platforms
Develop repeatable ABM playbooks for account clusters and vertical segments
Collaborate with Sales to align messaging, outreach cadence, and account engagement strategies
Equip Sales with personalized content, account insights, and recommended next steps
Partner with Product Marketing to refine value propositions and align content to account and persona needs
Work closely with Marketing Operations to ensure data structure, attribution, scoring, and reporting support ABM initiatives
Track account engagement, buying‑committee activity, pipeline progression, and influenced revenue
Build and maintain dashboards that measure coverage, engagement, penetration, velocity, and ROI
Report insights and performance to Sales and Marketing leadership, recommending optimization opportunities
Ensure all ABM initiatives are tied to measurable business outcomes

Benefits

Unmatched Health Coverage: Zero‑cost in‑network medical care with no premiums, deductibles, or copays for you and your family
Complete Dental & Vision Benefits: 100% premium coverage for dental and vision insurance
Wellness Programs Tailored to You: Access to free workouts, personalized training sessions, nutritional counseling, mindfulness programs, stress management, and more with our corporate wellness coach
Short‑Term Disability
Long‑Term Disability
401(k) Plan with Employer Match
Limited Flexible Spending Account
Life Insurance
Paid Time Off
Professional Development Assistance
Referral Program
Tuition Reimbursement
Bonus Plan