Account Based Marketing Intern

XIFIN • San Diego, CA

3d • Onsite

About The Position

The Account Based Marketing Intern will play a critical role in supporting XiFin’s Empower rebrand by ensuring product naming, branding, and solution positioning are accurate and consistent across all sales, marketing, and customer‑facing assets. This work removes friction from revenue‑generating activities by improving visibility of XiFin’s solutions within accounts, supporting whitespace identification, and strengthening the credibility of ABM outreach and sales engagements.

Requirements

• Must be currently enrolled in a bachelor’s degree program or higher in Marketing, Communications, Business or relevant discipline.
• Proficiency with Microsoft 365 applications (PowerPoint) or Google for Work applications (Google Slides)
• Familiarity with Salesforce, HubSpot or Demandbase
• Ability to create presentations to tell a story or build a case for an argument.

Responsibilities

• Assist with standardizing, organizing, and enhancing PowerPoint presentations used throughout the sales process.
• Ensure all sales presentation materials are visually appealing, on-brand, and relevant to the target audience.
• Review Salesforce reports to identify outliers or information that needs updating.
• Optimize campaign targeting by maintaining accurate and up-to-date Salesforce data.
• Maintain and update marketing collateral to ensure all materials are rebranded, up-to-date, and readily available on the XiFin content hub.
• Collaborate with the marketing team to keep content relevant and aligned with sales messaging.
• Organize assets within the XiFin content hub into categorized collections for easy accessibility.
• Update classifications and tags to facilitate efficient content search and usage by the sales team.
• Assist in maintaining reports, uploading advertising campaigns, and running analytics for Demandbase, XiFin’s paid online digital and ABM platform.
• Monitor campaign performance and provide insights to optimize digital marketing strategies.
• Compile, format, and distribute sales-related prospect documents, including direct mail and email campaigns, through HubSpot.
• Review account-based data to identify engagement patterns and assist in establishing and tracking ABM success metrics.
• Analyze reports and dashboards to provide actionable insights and visibility into campaign performance and pipeline contribution.

Benefits

• Comprehensive health benefits including medical, dental, vision, and telehealth
• 401(k) with company match and personalized financial coaching to support your financial future
• Health Savings Account (HSA) with company contributions
• Wellness incentives that reward your preventative healthcare activities
• Tuition assistance to support your education and growth
• Flexible time off and company-paid holidays
• Social and fun events to build community at our locations!

What This Job Offers

• Job Type: Part-time
• Career Level: Intern