Senior Account-Based Marketing Specialist

Canon Medical Informatics • Minnetonka, MN

12d

About The Position

Join Canon Medical Informatics as a Senior Account-Based Marketing Specialist and play a key role in shaping our advanced visualization portfolio’s market success. In this position, you will lead account-based marketing initiatives, drive go-to-market strategies, develop impactful content, and ensure our solutions are market-ready. You’ll be instrumental in executing product launches, strategic account programs, sales enablement, digital communications, and customer engagement initiatives—delivering results with clarity, consistency, and operational excellence.

Requirements

• 12+ years of progressive marketing leadership experience in B2B marketing within enterprise healthcare IT software.
• 10+ years designing and leading enterprise ABM strategies in complex, multi-stakeholder sales environments
• Demonstrated success in go-to-market planning, and commercialization.
• Experience creating clear, compelling messaging for clinical, technical, operational, and executive audiences

Nice To Haves

• Experience managing freelancers, agencies, or contract resources
• Experience in B2B marketing in healthcare, medical technology, and/or enterprise software industries

Responsibilities

• Account-Based Marketing (ABM) Strategy & Execution
• Own the enterprise ABM strategy for priority accounts, aligning programs to revenue objectives and long-term growth initiatives
• Architect and lead multi-stakeholder engagement strategies spanning executive, clinical, technical, and financial decision makers
• Develop ABM plays including: Custom demos and tailored presentations Executive engagement activities Event-based activations and programs Pursuit plans in partnership with Sales leadership
• Produce customer success stories, proof points, ROI narratives, and other content assets that deepen engagement with priority accounts
• Go-to-Market (GTM) Strategy Excellence
• Lead development and execution of GTM plans and deliverables for new products, major enhancements, and market releases
• Govern the GTM checklist, readiness milestones, and cross-functional alignment across Product, Sales, Clinical, and Events teams
• Develop clear value propositions, messaging frameworks, and narrative structures tailored to diverse audiences
• Coordinate creation of launch materials including brochures, sales presentations, FAQs, objection handling tools, playbooks, and campaign assets
• Deliver internal enablement and launch readiness updates to Sales, Business Development, and Clinical teams
• Sales Enablement & Field Readiness
• Create and maintain sales enablement tools including playbooks, messaging guides, demo scripts, workflow guides, and competitive differentiation materials
• Ensure alignment across Sales, Clinical, Business Development, and Events regarding messaging, positioning, and activation timelines
• Support teams with content and materials that elevate customer conversations and improve sales readiness
• Voice of Customer, Peer-to-Peer Content, and Customer Programs
• Develop customer success stories, case studies, and testimonials that highlight meaningful clinical, operational, and business outcomes
• Coordinate peer-to-peer content development, speaker identification, and programs that support educational and engagement initiatives
• Digital Strategy & LinkedIn Oversight (Execution via Freelancers)
• Own digital content strategy and execution for product launches, ABM, and customer communications, overseeing external partners and freelancers across LinkedIn, web, and Pardot.
• Ensure consistent, on-brand messaging through strong governance of channels, workflows, and quality standards across all digital touchpoints.

Benefits

• Canon Medical Informatics offers a dynamic workplace, competitive compensation package, and room for learning and growth in our organization.
• We have a casual dress code, offer flexible work hours and actively foster work-life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed