Account Based Marketing Automation Manager
About The Position
The Account-based Marketing Automation Manager will be the SME, technology strategist and in-platform practitioner across our account-based marketing systems, namely 6sense, as well as future systems that support ABM. In addition, this person will support new technology assessments & drive tech pilots including any integrations and process management across other MarTech systems such as Marketo & Salesforce. They are also responsible for guiding our global marketing organization on how to leverage our ABM technologies and automations to support campaigns and generate pipeline.
Requirements
- Experience building complex workflows and translating business requirement into logic
- Experience working with backend technical teams & translating technical concepts back to the business
- Experience building strategic technology roadmaps and guiding marketing teams on technology use and adoption
- Training and enablement experience
- Ability to collaborate cross functionally with all levels of the organization
- Strong presentation skills
- Strategic thinker who drives to business outcomes
- 2+ years hand-on experience with 6sense and/or other account-based revenue platforms
- 5+ years working with MAP and CRM, preferably Marketo & SFDC
Responsibilities
- SME: This person will act as the “go-to” expert on all things 6sense for Veeam, enabling others, documenting best practices, and helping manage our relationship with our critical technology partner
- MarTech management, process & workflow: maintain and optimize ABM technologies and workflows; build strategies to incorporate roadmap and new to market features
- Audience Management: This person will guide our campaigns and regional marketing teams to design, build and deploy their audience strategy to support omni-channel programs in 6sense and connected platforms
- Program Support: This person will work closely with our campaigns, ops, digital, SDR and agency partners to build, launch and optimize engagement programs in and through the 6sense platform
- ABM Strategy: This person will contribute to our account-based strategy, helping us deploy new best practices across marketing & sales and pilot new approaches, working in lock step with our global campaigns team
- Platform Governance: This person will oversee management and maintenance of the platform, ensure our teams adopt best practices and our 6sense environment and data remains in top shape
- Success Measurement: This person will help our teams leverage 6ssense and other platforms to report on the success of our initiatives and identify challenges & opportunities based on our performance
Benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
