Account Activation Specialist – Convenience

Breakthru Beverage Group•Fort Lauderdale, FL

2d•Remote

About The Position

Responsible for sourcing, evaluating, onboarding, and activating new account opportunities to support Breakthru Beverage's growth objectives. This role executes go-to-market initiatives, coordinates new account setup and transitions, supports distributor and customer relationships, and drives distribution growth through a consistent and effective approach to account development and activation. The Account Activation Specialist will be supporting the Broward County area and some of Boca Raton.

Requirements

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 3 years’ experience in Business Planning
Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment

Nice To Haves

Previous sales experience
Trade Marketing knowledge of On Sale
Proficient in use of social media

Responsibilities

Lead the execution of Breakthru Beverage's go-to-market strategy, including sourcing and opening new accounts, implementing consumer engagement strategies, achieving business objectives, building and maintaining distributor relationships, and driving new distribution opportunities throughout the assigned territory.
Employ strategies that strengthen position to be the wholesaler of choice in the accounts opening.
Lead activation of new accounts, selling in priority skus and in off-premise accounts, proper merchandising and cold box management.
Coordinate with IT and Credit to ensure proper and timely set-up of all new accounts.
Act as liaison for new account during set-up process and transition to assigned sales
Punch orders for new accounts during the transition to the assigned sales team
Manage and evaluate through Trade Development all promotional spending by account priority with regards to performance and implement corrective business building actions.
Organize tasting and sales pitches to new on-premise accounts
Facilitate how we source, tag, and engage with all new accounts; a unified Breakthru Beverage approach.
Manage the maintenance behind new account channel tagging.
Conduct safe and responsible interactions with the public and responsibly handle beverage alcohol product.
Other duties, as assigned by the jobholder’s supervisor, may also be required.