ABM Marketing Manager

Scribe•San Francisco, CA

10d•$105,000 - $150,000•Remote

About The Position

As a Senior ABM Marketer, you’ll design and run strategic campaigns to unlock pipeline within Scribe’s most important accounts. You’ll partner closely with Sales, RevOps, and the broader marketing team to identify opportunities, create bespoke multi-channel plays, and accelerate deal cycles. This includes field events and executive experiences that deepen relationships with top accounts. This is a high-impact role focused on building deep engagement with our target accounts and helping Scribe expand its footprint across enterprise accounts. You’ll report to the Senior Director, Demand Generation and this role is fully remote (U.S. only).

Requirements

4+ years in B2B SaaS or PLG company (startup or high-growth preferred) with at least 2 years focused on ABM or enterprise demand generation.
Proven experience building and running multi-channel ABM campaigns, including digital, direct mail, and field events or executive programs .
Strong collaborator with sales teams; you’ve co-created account plans and directly influenced revenue outcomes.
Excellent communicator: able to distill complex ideas into clear, compelling messages for senior buyers.
Analytical mindset: experienced with tools like Salesforce, 6sense/ZoomInfo, or similar ABM/intent platforms.
Willingness to travel up to 10% of the time for ABM events and account programs.

Responsibilities

Own ABM strategy & execution : Build and execute 1:1 and 1:few campaigns for Scribe’s target strategic accounts, using channels like LinkedIn, direct mail, content hubs, in-app/product signals, and events.
Create tailored experiences : Develop personalized content, messaging frameworks, microsites, and event activations that resonate with executive buyers and buying groups.
Plan and execute ABM events : Partner with Sales to design field events, VIP dinners, and executive roundtables that drive engagement within target accounts. Manage pre- and post-event campaigns to maximize pipeline impact.
Partner with Sales : Work hand-in-hand with AEs to co-create account plans, identify whitespace, and deliver personalized plays that open doors and accelerate deals.
Measure what matters : Track account engagement, coverage, event ROI, and pipeline impact. Provide insights back to Sales and Marketing to refine strategy.
Bring creativity to enterprise marketing : Pilot new ideas, test emerging ABM and event formats, and share learnings that raise the bar for how we engage top accounts.