Senior Account Based Marketing (ABM) Manager

Zocks

4d•Remote

About The Position

As a Senior ABM Manager, you will be the operational engine behind Zocksâ enterprise adoption strategy. You will own the planning, execution, and optimization of account-based marketing programs across key broker-dealers, RIAs, and enterprise networks. Your work will directly influence advisor adoption, network penetration, and enterprise engagement. This role requires a highly organized marketer who can operate in a fast-moving environment, collaborate closely with Sales, Product Marketing, and Demand Gen, and bring structure, clarity, and consistent quality to a growing ABM function. You will build and standardize multi-channel outreach programs, manage enterprise launches and relaunches, and ensure internal stakeholders are aligned on timelines, messaging, and expectations.

Requirements

5+ years of experience in B2B SaaS marketing, ABM, demand gen, or enterprise GTM roles.
Demonstrated ability to thrive in a fast-paced, agile environment and manage complex projects with multiple stakeholders.
Experience working cross-functionally with Sales, Product Marketing, and Demand Gen teams; experience in a global organization is a plus.
Exceptional organizational and project management skills, with the ability to manage multiple accounts and timelines simultaneously.
A sharp eye for quality and detail across campaigns, messaging, and outbound communications.
Excellent communication skills, with the ability to influence senior stakeholders across different departments and time zones.

Nice To Haves

Experience in financial services or fintech is a plus; familiarity with Salesforce preferred.

Responsibilities

Own the end-to-end execution of ABM programs across Zocksâ enterprise accounts, driving advisor adoption and meetings booked in partnership with the Demand Gen team.
Drive advisor adoption through coordinated, multi-channel outbound campaigns, personalized messaging, and structured launch/relaunch programs.
Maintain the ABM schedule and calendar to ensure enterprise launches and relaunches stay on track.
Drive cross-functional alignment across Sales, Product Marketing, and Demand Gen, ensuring launch tasks, timelines, and deliverables remain on schedule â and holding stakeholders accountable when needed.
Partner with Sales, Account Executives, and Account Managers to determine outreach eligibility, coordinate enterprise rollouts, and resolve blockers.
Standardize repeatable ABM playbooks, messaging frameworks, templates, and campaign assets that ensure quality and consistency across all outbound motions.
Track adoption metrics and campaign performance across enterprise accounts; surface insights, risks, and opportunities for optimization.
Align ABM campaigns with Product Marketing to ensure messaging, positioning, and product capabilities are accurately reflected in outbound programs.