ABM Manager

Convertr•Greenwood Village, CO

1d•Remote

About The Position

The ABM Manager owns the one-to-one and one-to-few ABM motion for Convertr’s strategic “whale” enterprise accounts. You will develop and execute bespoke, account-level marketing programs in close partnership with field sales, treating each target account as a market of one. Where the Demand Generation Manager builds reach and run-rate pipeline at scale, this role goes deep. You will build account intelligence, orchestrate personalized multi-touch engagement and create the marketing conditions that make enterprise deals possible—from first engagement through to closed-won and expansion.

Requirements

3–6 years of B2B marketing experience with a strong focus on enterprise ABM, field marketing or strategic account programs
Demonstrated experience running one-to-one or one-to-few ABM programs for high-value, complex enterprise accounts
Experience working directly and collaboratively with enterprise field sales teams
Familiarity with ABM platforms (e.g., Demandbase, 6sense, Terminus) and intent data tools
Proficiency in HubSpot and Salesforce for account tracking, campaign execution and reporting
Creative and strategic thinker who can build personalised programs that feel bespoke, not templated
Highly organised and able to manage multiple account plans and programs simultaneously
Deeply collaborative with a strong instinct for building trust with sales counterparts
Strong written communicator with ability to craft account-specific messaging and executive-level content
Commercially minded with a clear focus on pipeline and revenue impact, not just activity metrics
Comfortable operating with ambiguity in a fast-moving, scaling environment

Nice To Haves

Experience marketing data governance, data quality or marketing/revenue operations solutions
Background in executive engagement programs or C-suite event marketing
Experience in a category-creation or challenger brand environment
Familiarity with account-based advertising and personalised digital experience platforms

Responsibilities

Design and execute bespoke, account-specific marketing programs for highest-priority strategic accounts including personalised landing pages, custom content, direct mail, gifting and executive engagement
Build and manage one-to-few cluster campaigns for tiers of similarly profiled “whale” accounts with shared pain points or verticals
Develop account-specific messaging and content in partnership with Product Marketing and Sales that speaks directly to each account’s context, stack and objectives
Create and maintain dedicated partner/account pages, microsites and personalized digital experiences for named accounts
Act as the marketing partner for field sales reps and account executives on “whale” accounts—attending account planning sessions and deal reviews
Develop account-level plays, outreach sequences and sales enablement assets tailored to specific accounts and buying stages
Own event strategy for “whale” accounts—identifying, planning and executing executive engagement events including roundtables, private dinners, bespoke briefings and C-suite activations tied to named account plans
Coordinate owned and sponsored event participation for enterprise accounts, managing pre- and post-event engagement to maximise account-level impact as appropriate
Create and maintain account-level marketing plans that sales can co-own and execute against
Design mid-funnel and late-stage programs to accelerate open opportunities within “whale” accounts
Build expansion marketing programs targeting existing customers within the enterprise segment to support upsell and cross-sell motions in collaboration with Sales
Monitor account engagement signals and work with sales to trigger the right marketing response at the right moment
Track account-level engagement, pipeline influence and revenue impact across all ABM programs
Report on account progression through buying stages and the marketing contribution at each step
Partner with RevOps to ensure ABM activity is properly attributed and visible in Salesforce
Bring regular account-level insights to marketing and sales leadership to inform strategy