ABM Manager

GlossGenius•New York, NY

11h•Hybrid

About The Position

As the ABM Manager at GlossGenius, you will play a key role in building and scaling our account-based marketing (ABM) motion — driving awareness, engagement, and conversion among target accounts. You will own the strategy, messaging, campaigns, and channel mix that turn target accounts into GlossGenius customers, with a focus on segments where the playbook is still being built. You'll operate at the frontier of AI adoption — not just using AI tools, but building repeatable, AI-powered GTM workflows that make our ABM motion smarter and faster at scale. This means leveraging intent signals, building personalized sequences at volume, and continuously tightening the feedback loop between campaign performance and strategy. You will report to the Lead, Upmarket Growth. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week in the office.

Requirements

3+ years of B2B demand gen or ABM experience, ideally at a high-growth SaaS company
Proven track record running multi-channel ABM campaigns that drove measurable pipeline — not just MQLs, but revenue contribution
Experience building a net-new campaign motion — you're comfortable operating without a defined playbook and know how to create structure from ambiguity
Expert fluency with AI tools for GTM: you've built GTM workflows using Claude Code, Clay or similar platforms, and you have a strong point of view on how AI is reshaping outbound and ABM
Deep competency in segmentation, intent signal interpretation, and account prioritization — you know how to find the right accounts and the right moment to reach them
Strong email copywriting skills with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
Comfortable in the data: you can pull performance metrics, build simple models, and turn analysis into actionable insights and strategic adjustments
Collaborative working style with a track record of tight alignment with Sales and RevOps — you treat pipeline as a shared metric, not a handoff

Responsibilities

Define the ABM campaign strategy and channel playbook — including messaging, channel mix and the metrics that tell you it's working
Own execution of that ABM motion end-to-end— from account selection and segmentation through campaign execution, Sales handoff, and performance reporting
Design and execute integrated multi-channel ABM campaigns (outbound email, direct mail, digital) tailored to key personas and funnel stage
Build AI-powered campaign workflows that scale personalization: leveraging intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
Partner closely with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, pipeline metrics, and handoff processes
Own performance reporting — track MQL pacing, pipeline contribution, and activation rates by segment, and translate results into strategy adjustments
Run structured A/B tests across messaging, offer, and channel mix; build a learning agenda that compounds over time
Continuously gather competitive and customer intelligence to sharpen positioning and campaign strategy

Benefits

Flexible PTO
Competitive health & dental insurance options, with premiums partially or fully covered by GG
In-person opportunities that are designed to help team members foster collaboration and build community (i.e., working out of a co-working space, team dinners, and other team building activities)
Fertility and adoption benefits via Carrot
Generous, fully-paid parental leave policy
401k benefit—employees are eligible to contribute starting day 1 of employment
Professional Development—employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support