Requirements for SEO Specialist

  • You have at least two years of experience in a role focused specifically on on-page SEO.
  • You understand what quality content looks like and can even create it yourself if needed.
  • You are highly collaborative and adept at working with multiple teams and individuals to get your work done.
  • You enjoy learning in your field and stay up to date on SEO news and case studies.
  • You’re located between CST (UTC-6) and GMT (UTC) time zones in order to overlap with the team.


Responsibilities for SEO Specialist

  • The SEO Specialist role is a member of our Growth Marketing team, so in this role, you will ultimately be accountable for increasing revenue from our search-optimized content.
  • Some of the work you may find yourself doing on a day-to-day basis includes:
  • Conducting keyword research to identify topics we should cover on the Help Scout Blog
  • Conducting search intent research for the keywords you prioritize, and using that information to create detailed SEO briefs and outlines for our writers.
  • Monitoring rankings for the keywords we’re targeting so you can quickly make/request updates to important posts that are dropping in the rankings.
  • Writing titles and meta descriptions for new marketing site pages, and reviewing those pages to make sure they’re set up properly for SEO before they’re published.
  • Managing the relationship with our off-page SEO consultant, prioritizing pages to focus on, and making updates to posts to help with off-page initiatives.
  • Making minor edits and updates to existing content to improve rankings and gain featured snippets and other SERP features.
  • Monitoring your key metrics (organic traffic, rankings, trials, demo requests, and — above all — revenue) and reporting on those metrics.



  • Competitive salary - Our salary formula is public to all employees (but doesn't divulge your specific salary) and we update it at least once per year. Your salary is the same no matter where you live. Our goal is to pay at or above the market rate of a US-based tech hub like Boston or Seattle.
  • Health and dental insurance - We cover you and your family's health/dental insurance 100%. If you are based in the US, we'll cover you on our Aetna policy. If you're based outside the US, we'll reimburse your out-of-pocket health and dental insurance costs.
  • Long-term/short-term disability insurance & life insurance - we cover 100% of the premiums for LT/ST disability insurance and base life insurance. You also have the option to purchase supplementary life insurance through our provider (currently US only).
  • Flexible vacation - Take time off when you need it! We recommend 3-4 weeks in addition to public holidays, but there are no firm rules. We trust you.
  • Sabbatical - After you've been at Help Scout for 4 years, you get a month of paid vacation (in addition to regular vacation) and $2,500 to spend towards travel, learning, projects or anything else during your time off. Read about what our CEO did.
  • Paid parental leave, including adoption and foster care - 12 weeks of paid leave for all new parents.
  • 401k with 1% match- via Betterment for Business (currently US only)
  • Personal Development stipend - Up to $1,800 per year to improve your craft
  • Bonuses - everyone is eligible to receive a quarterly bonus up to 8% based on shared company revenue goals.
  • Set you up for success — we’ll get every new teammate a Mac laptop or equivalent of their choice, and provide a $1500 stipend so you can feel ready to work from home. We also cover up to $350 USD per month if you'd like to rent a co-working desk somewhere.
  • Complete transparency - Everyone has full access to business metrics and financial information about the company.

About this position

We’re looking for an SEO Specialist to manage all of our on-page SEO efforts. Publishing high-quality, value-packed content has been a core part of Help Scout’s marketing strategy for nearly a decade, and our SEO content strategy has continually been our most effective and consistent lever for growing the business. 

As our on-page SEO Specialist, you’ll manage a site that already has a solid technical foundation and a ton of optimized, high-ranking content. Your job will be to maintain what’s already really strong — working alongside our SEO strategist — as well as to build upon that foundation to help us continue to grow via content and SEO.

This is a full-time, remote position.

For this role, we are looking for someone located between CST (UTC-6) and GMT (UTC) time zones in order to overlap with the team.

This job is no longer online. We keep it on here for reference only.

Job Summary

Individual Contributor
Years of Experience
$99,000 to $107,000
US - Remote
Go To job Listing


Help Scout is made by roughly 160 people in 80+ cities around the world, all with a passion for helping others. We come from diverse backgrounds and are united by an enthusiasm for great products and delightful customer experiences. Help Scout launched in 2011 and today we have more than 12,000 paying customers in 140+ countries.

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