Area Sales Manager - Texas

Wiha Tools USA•Dallas, TX

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About The Position

The Territory/Area Sales Manager is responsible for growing revenue, expanding market share, and managing daily account relationships across Electrical, Industrial, HVAC, and STAFDA channels. This field-based role focuses on daily customer visits, strategic planning, product training, sell-through support, and identifying new business opportunities.

Requirements

3+ years of experience in industrial or commercial product sales; experience with electrical, HVAC, or construction channels preferred.
Minimum of Bachelor’s degree in Marketing, business or a relevant field.
Experience organizing and working trade shows, demo days, counter days and end user calls.
Strong relationship-building, negotiation, and account management skills.
Ability to analyze data, set priorities, and create actionable sales plans.
High energy, organized, self-motivated, and comfortable working autonomously in the field.
Proficient with MS Office: Word, Excel, PowerPoint, Outlook
Significant daily travel within the territory (Over 50%).
Occasional overnight or out-of-territory travel for meetings, trade events, or training.

Responsibilities

Manage all business activities within the assigned territory, ensuring sales growth, profitability, share gain, and product listings, both existing and New.
Conduct daily in-person visits to distributors, contractors, dealers, wholesalers, and end users across all channels.
Develop and maintain relationships with key accounts, decision-makers, and distribution partners.
Drive top-line sales through strategic initiative planning, daily territory coverage, and execution of marketing programs.
Identify new business opportunities, competitive advantages, and growth potential by monitoring industry trends, competitor activity, and market conditions.
Conduct product demos, end-user engagement, jobsite visits, and trade events to generate leads and increase brand visibility.
Support national and regional sales initiatives, product launches, and promotional campaigns.
Provide product knowledge, merchandising guidance, and event marketing support to distributors and dealers.
Train and work with distributor reps and end users on product features, applications, and competitive advantages.
Ensure proper brand presence, merchandising accuracy, and inventory readiness across local accounts.
Analyze territory sales metrics, pipeline development, KPIs, and performance indicators.
Report progress on goals, promotional outcomes, and territory performance.
Manage budgets such as travel & entertainment, demo tools, and marketing funds.
Coordinate with other departments such as Marketing, Operations, and other field reps to ensure alignment and maximize sales opportunities.