Copywriter Jobs

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Digital Copywriter/Content Strategist

Perrill•Minnetonka, MN
•Hybrid

About The Position

Perrill is an award-winning digital marketing agency that delivers digital marketing, development, and design solutions for businesses. The Content Strategist develops and executes digital content—including website copy, blog posts, social media content, and advertising copy—to drive measurable results for clients. The role helps maintain consistent client brand voice and messaging and develops content strategies aligned with broader marketing goals. The position is based in Minnetonka, Minnesota, with an expectation of working in the office three days per week.

Requirements

  • Bachelor's degree in English, Journalism, Marketing, or a related field, or equivalent experience.
  • At least 1 year of experience in copywriting or content writing.
  • Experience writing for digital channels, including websites, blogs, and social media.
  • Strong grasp of grammar, sentence structure, editing, and word choice.
  • Ability to write for a range of channels, industries, and audiences, including web, blog, email, social, and ads.
  • Strong research, fact-checking, critical-thinking, and editorial judgment skills.
  • Understanding of SEO and GEO best practices, including keyword research and AI-driven search optimization.
  • Creative storytelling ability and an eye for engaging, on-brand content.
  • Working knowledge of CMS platforms such as WordPress or HubSpot and social media scheduling tools such as SocialPilot.
  • Comfort using AI writing tools to support content creation.
  • Strong organizational skills and ability to manage multiple clients, projects, and deadlines simultaneously.

Nice To Haves

  • Previous agency experience.
  • Portfolio of published or client-facing writing samples.
  • Experience with SEO-focused content development.

Responsibilities

  • Write and edit content for websites, blogs, social media, and digital ads to drive traffic and revenue.
  • Publish and schedule content across CMS and social platforms in accordance with approved content calendars.
  • Develop content strategies and calendars aligned with client goals.
  • Maintain and apply consistent brand voice and messaging for assigned clients.
  • Apply SEO and GEO best practices, including keyword research and optimization for AI-generated answers.
  • Support website content planning, including recommendations for page structure and content organization.
  • Conduct client, audience, and competitor research to inform content development.
  • Analyze content performance and identify opportunities for improvement, including AI visibility.
  • Participate in client calls to present strategy, performance, and recommendations.
  • Use AI tools to support content efficiency and quality.
  • Collaborate cross-functionally to keep content aligned and on-brand.
  • Perform other duties as assigned.

Benefits

  • Employee Stock Ownership Plan (ESOP).
  • Medical, dental, and vision benefits.
  • 401(k) with matching.
  • Unlimited PTO.
  • Professional development opportunities.

Career Resources

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Based on current job postings on Teal, the average Copywriter salary in the US is approximately $105,000 per year, with a typical range of $60,000 to $135,000.
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