Wholesale Parts Coach

MSX International•Irvine, CA

About The Position

The Wholesale Parts Coach is responsible for driving measurable growth in dealer wholesale parts sales and market share, with a primary focus on Hyundai dealerships in California. This role uses a technology-agnostic, data-driven coaching model to strengthen dealer relationships with independent repair facilities and body shops, optimize parts operations, and build sustainable processes that improve wholesale performance.

Requirements

5+ years of experience in automotive parts, fixed operations, or wholesale parts sales.
Proven track record driving wholesale growth and/or improving parts operations at the dealer or field level.
Strong understanding of dealer parts operations, pricing, inventory management, delivery logistics, and trade customer expectations.
Experience working directly with independent repair facilities and/or body shops.
Excellent coaching, facilitation, and interpersonal skills; able to influence without direct authority.
Solid analytical skills with the ability to interpret data and translate insights into clear action plans.
Proficiency with common office software (e.g., Excel, PowerPoint, CRM tools); ability to adapt to various dealer systems.
Willingness to travel frequently within the assigned region (primarily California).
Valid driver's license and acceptable driving record.

Nice To Haves

Experience working with OEMs or in OEM field roles (e.g., fixed ops, parts & service, wholesale).
Previous consulting, training, or in-dealer coaching experience.
Familiarity with Hyundai dealer operations and systems.
Bilingual skills (e.g., English/Spanish or English/Korean) a plus, depending on market needs.

Responsibilities

Dealer Engagement & Coaching Serve as the dedicated Wholesale Coach for participating Hyundai dealers, primarily in California.
Conduct onsite and virtual coaching sessions with dealer parts and fixed operations teams.
Build and strengthen dealer relationships with independent repair shops, collision centers, and other trade customers.
Use a structured coaching model (e.g., Listen, Observe, Offer, Practice) to identify opportunities and drive behavioral change.
Assessment & Action Planning Perform initial and periodic assessments of dealer wholesale readiness, including:
Parts operations processes Pricing strategies Inventory levels and mix Ordering and fulfillment processes Delivery logistics and service levels Customer engagement and retention practices Develop tailored action plans for each dealer with clear priorities, timelines, ownership, and expected outcomes.
Collaborate with dealer leadership and parts managers to gain alignment and commitment to action plans.
Performance Management & Reporting Track and analyze wholesale parts KPIs and trends (e.g., sales volume, lines per RO, fill rate, order frequency, active wholesale accounts).
Monitor progress against action plans and adjust strategies as needed.
Prepare and deliver monthly status reports on coaching activities, dealer engagement, and KPI progress.
Prepare and deliver dealer assessment summaries and recommended initiatives.
Provide insight-based recommendations to improve wholesale performance, customer satisfaction, and operational efficiency.
Program Coordination & Stakeholder Alignment Coordinate dealer visit cadence and engagement plans in alignment with HMA field leadership and program management.
Participate in internal updates and monthly governance or steering meetings as required.
Document business rules, best practices, and repeatable processes to support scalability and sustainability of the program.
Maintain technology-agnostic practices that integrate effectively with a variety of dealer DMS and CRM systems, as directed by Hyundai Motor America (HMA).
Continuous Improvement Identify common barriers, risks, and issues across dealers and propose program-level improvements.
Share success stories, case studies, and best practices with HMA stakeholders and other dealers as appropriate.
Stay current on wholesale parts market trends, competitive practices, and independent repairer expectations.