Wholesale Marketing Manager

Herban Quality Control / Point Management•Columbia, MO

3d•Onsite

About The Position

The Wholesale Marketing Manager owns all marketing assets and materials that support Shangri-La's wholesale brands. This role ensures that sales teams, distributors, and retail partners have accurate, brand-aligned, and compliant tools to support growth. The ideal candidate is highly organized, collaborative, and experienced in supporting sales-driven marketing efforts.

Requirements

Four or more years of marketing experience
Strong organizational and asset-management skills
Experience supporting sales teams
High attention to detail and deadline management

Nice To Haves

Experience in CPG, cannabis, or wholesale environments preferred

Responsibilities

Develop and maintain a comprehensive wholesale marketing asset strategy aligned with Shangri-La's brand and sales objectives
Ensure all wholesale-facing materials clearly communicate product value, positioning, and differentiation
Support wholesale expansion into new markets with compliant, market-ready assets
Create, update, and manage wholesale sell sheets, product catalogs, pitch decks, brand kits, and trade show materials
Ensure all materials meet brand standards and comply with state cannabis advertising regulations
Maintain organized digital asset libraries with strict version control to prevent outdated materials from being used
Collaborate closely with Sales teams to understand field needs and improve asset effectiveness
Support distributor and retail partner requests for marketing materials
Ensure sales teams are equipped with accurate, timely, and compliant resources
Support wholesale product launches, new SKUs, and brand expansions
Align wholesale materials with promotional calendars, pricing initiatives, and co-op programs
Track asset usage and effectiveness to inform future improvements
Coordinate with Graphic Design to ensure timely production and revisions of assets
Partner with Marketing Leadership on messaging alignment and campaign integration
Work with Compliance to ensure wholesale materials meet regulatory requirements across markets