Website Performance & Optimization Sr. Manager

Smarsh•Atlanta, GA

37d•$113,000 - $153,000

About The Position

Weâre looking for an experienced and highly motivated Website Performance & Optimization Sr. Manager to lead the governance and daily operations of the website, ensuring all content is accurate, compliant, user-friendly, and optimized for AI/SEO performance. You will own the website roadmap and prioritize initiatives that directly support lead generation and revenue goals. Partnering closely with Product Marketing, Demand Gen, Content, Design, Development, and SEO/AIO teams, this role ensures every page is aligned with brand standards and the enterprise Design System. By owning the website technology stack, leveraging analytics tools, behavior insights, A/B testing, and accessibility best practices, you will continuously optimize site performance, UX, and conversion outcomes. This is a highly cross-functional, data-driven role ideal for a web leader who excels at turning complex requirements into seamless digital experiences reporting to the Sr. Director, Web Strategy.

Responsibilities

Website Content Strategy & Management
Content Governance: Own the content lifecycle and roadmap. Ensure all web content is accurate, legally compliant, and aligned with marketing goals, brand messaging, and campaign objectives.
SEO and Performance: Maintain and update website content to comply with AI/SEO best practices. Proactively identify and execute content refreshes to improve AI and search engine performance.
Leverage user behavior analytics and SEO performance data to inform content updates.
Production: Populate WordPress page templates with content authored by other teams, ensuring proper formatting, structure, consistency, and readability across all pages.
User Experience (UX): Ensure seamless navigation, usability, and accessibility across all devices.
Collaboration & Workflow Management
Roadmap Ownership: Define and manage the website roadmap, ensuring all initiatives directly support core business and revenue marketing objectives (i.e. Lead generation, conversion).
Cross-Functional Partnership: Collaborate with Product Marketing, Demand Gen, Content, Design and Web Development teams to align content and site features with overall marketing strategy and the websites design system.
Design System: Enforce and contribute to the websiteâs Design System, partnering with design and development to ensure component-level consistency and unified user experience.
End-to-End Page Management
Manage the complete content and page development lifecycle for new pages and page hygiene initiatives, including a content calendar and the process from intake, content authoring, design, development, and securing all required approvals (legal, brand, product, etc.).
Website Analytics & Performance Optimization
Technology: Own the selection and maintenance of website technology stack to enhance website capabilities while ensuring integration with marketing automation and CRM systems.
Performance Optimization: Oversee website technical performance and conversion rate optimization (CRO) initiatives, including implementing and tracking A/B testing methodologies and analyzing user behavior data (session recordings, heatmaps, funnel drop-offs) to drive data-driven site improvements.
Accessibility compliance: Own the accessibility audit and remediation roadmap as a strategic priority, ensuring compliance with standards like WCAG 2.1 AA.
Tracking and Accuracy: Ensure accurate website tracking by managing Google Tag Manager (GTM), Google Analytics, and marketing attribution models.
Analytics and Reporting: Develop and manage website analytics dashboards (Google Analytics, Looker, Tableau, etc.). Monitor key metrics like web traffic, form conversions, and content performance to identify trends and areas for improvement.
Implement and report on qualitative UX metrics such as Task Success Rate for critical user journeys and Customer Satisfaction (CSAT)/Net Promoter Score (NPS) captured via on-page feedback tools.