Webinar Marketing Manager

LVT • American Fork, UT

20d

About The Position

The Webinar Marketing Manager role is responsible for strategically planning and executing content across multiple platforms, driving pipeline growth by creating high-impact assets that span the entire marketing funnel. This role requires strong, conversational writing skills to simplify complex topics and demands cross-functional collaboration with sales and product teams to make sure the content is both timely and addresses industry needs. This role will also act as a webinar host and producer, requiring them to pitch topics, manage logistics, and maintain a professional public presence to capture qualified leads and position the company as a thought leader.

Requirements

• Educational Background: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Content Marketing Experience: Minimum of 2-5 years of professional experience in a content role, with a focus on creating educational and lead-driving assets.
• Exceptional Storytelling Skills: Demonstrated ability to craft and evolve compelling narratives that resonate with different buyer personas and translate complex concepts into clear, understandable content across various regions.
• Strong Research & Editorial Command: Expertise in conducting thorough research, combined with strong writing, editing, and an expert command of grammar rules and attention to detail to ensure professional, flawless, and compliant content.
• Project and Deadline Management: Proven ability to manage a rigorous editorial calendar, adhere to fixed deadlines, and coordinate assets/reviews across multiple stakeholders (Sales, Product, Leadership).

Responsibilities

• Drafting and Publishing Content: Writing, editing, formatting, and publishing a new blog post, case study, or white paper segment.
• Content Performance Analysis: Reviewing data to see which recently published content is generating the most clicks and leads.
• Pitching & Planning: Dedicating time to research market trends, competitor activity, and customer pain points to brainstorm and formally pitch a new round of high-value webinar topics and content series.
• Editorial Calendar Management: Updating the editorial calendar in a project management tool to track deadlines for current assets.
• SEO Optimization: Working with our partners to find high-potential blog posts to refresh data, update keywords, and internally link it to newer, relevant content to boost its search engine ranking.
• Webinar Preparation and Execution: Creating, reviewing, or finalizing guests, dates, and slide decks for upcoming webinar.
• Live Event Hosting: Hosting or moderating a live or on-demand webinar.

Benefits

• We believe you do your best work when your whole life is supported. We invest in our crew’s health, families, and financial futures with a benefits package designed to support you inside and outside the office.
• LVT IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S. If reasonable accommodation is needed to participate in the job application or interview process, and/or to perform essential job functions, please reach out to your recruiter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees